LinkedIn - ITI 2019

1. By: Lamia Ahmed Sayed

2. LinkedIn is a business and employment-
oriented service that operates via websites
and mobile apps. Founded on December
28, 2002, and launched on May 5, 2003, it is
mainly used for professional networking,
including employers posting jobs and job
seekers posting their CVs.

4. Total Number of
Linkedin Users
590 million
Total Number of
Monthly Active
Linkedin Users
260 million
Percentage of
Linkedin Monthly
Active Users
44%
Number of New
Linkedin New
Members per Second
2
More than 70% of
Linkedin users are
from Outside of Us.
https://www.omnicoreagency.com/linkedin-statistics/

31. Common Features

32. • Home: Once you've logged in to LinkedIn, the home feed is your news feed, showing recent posts from your
connections with other professionals and company pages you're following.
• Profile: Your profile shows your name, your photo, your location, your occupation and more right at the top.
• My Network: Here you'll find a list of all the professionals you're currently connected with on LinkedIn.
• Jobs: All sorts of jobs listings are posted on LinkedIn everyday by employers, and LinkedIn will recommend specific jobs
to you based on your current information
• Interests: In addition to your connections with professionals, you can follow certain interests on LinkedIn as well,These
include company pages, groups according to location or interest
• Search bar: LinkedIn has a powerful search feature that allows you to filter your results down according to several
different customizable fields
• Messages: When you want to start a conversation with another professional, you can do so by sending them a private
message through LinkedIn
• Notifications: Like other social networks, LinkedIn has a notification feature that lets you know when you've been
endorsed by someone, invited to join something or welcomed to check out a post you might be interested in.
• Pending Invitations: When other professionals invite you to connect with them on LinkedIn, you'll receive an invitation
that you'll have to approve.

38. https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en

39. •Quoted searches: For an exact phrase, enclose the phrase in
quotation marks. For example, type "product manager". You can
also use quotation marks if you want to find someone with a multi-
word title.

40. •NOT searches: Type the word NOT (capital letters)
immediately before a search term to exclude it from
your search results. This typically limits your search
results. For example, “marketing NOT sales".

41. •AND searches: Type the word AND (capital letters) to see
results that include all items in a list. This typically limits your
search results. For example, “marketing AND sales".

42. •OR searches: Type the word OR (capital letters) to see
results that include one or more items in a list. This typically
broadens your search results. For example, "sales OR
marketing”.

43. Parenthetical searches - To do a complex search, you can combine
terms using parentheses. For example, to find people who have "VP"
in their profiles, but exclude "assistant to VP" or SVPs, type VP NOT
(assistant OR SVP)

44. How You Can Use LinkedIn
As an Individual ?

45. • Get back in touch with old colleagues
• Use your profile as your resume
• Find and apply to jobs
• Find and connect with new professionals
• Participate in relevant groups
• Blog about what you know
• You can build your brand
• It can help rank your name on Google
• You can research companies and its employees
• It can help you tap into industry news

46. Treating LinkedIn like other social media.
LinkedIn is for professionals—period. “Blasting out a million connection
requests to people you don’t know, joining a group and immediately asking for
help, trolling on posts like this is Facebook or Twitter—these are all the
hallmarks of someone who doesn’t know or want to know how to use LinkedIn
for professional development,” Wheaton said. “There is a lower tolerance for
nonsense on LinkedIn. No one is there to waste time.”
Skipping the personalization.
LinkedIn is all about networking, and that requires a bit of a personal
connection—so never skip an opportunity to personalize a connection
request or message. Sending out a request without a touch of personality
can easily tarnish a good reputation.

47. Not spending enough time on the site.
“Getting the most out of LinkedIn is a process,” Wheaton said. “If you think
that you can join and it will magically change your life or your prospects, you
are likely mistaken. It is part of your professional development and, just like
anything, will take some work to get something out of it. What I have found is
that the more I use it, the more useful it becomes to me.”
Not following up.
When someone provides an introduction, helps you get a job interview,
answers your request for advice or otherwise takes an interest in how things
are going for you, circle back and let them know how the situation turned
out. Thank them for opening the door to that great job, let them know how
their advice helped you, or simply tell them you appreciate the time they
took to make introductions on your behalf.

73. What are Showcase Pages?
Showcase Pages are niche pages off of a company page.
They allow a company to promote specific products or market
to a specific buyer persona. LinkedIn users can follow
singular Showcase Pages without following the business or
their other Showcase Pages. This allows businesses to
promote for and cater to the audience specific to the page.

74. What’s the difference between a LinkedIn Company Page and a
LinkedIn Showcase Page?
A LinkedIn Company Page is the main hub for your business and it performs many different roles that reflect the
different aspects of your brand. The Company Page is where you can tell your company story, posting news and
updates and sending out marketing-related content. However, it’s also where you can share information about
job opportunities and where you can build a Careers Page to show potential employees what life at your
company is like.
A LinkedIn Showcase Page is an addition to a LinkedIn Company Page that enables you to create a community
of followers around content on a specific subject. Within a Showcase Page, you can create a very focused,
relevant content experience for a particular target audience, which drives even deeper engagement with your
brand.
https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/marketing-solutions/2017/LinkedIn-Company-Pages-
and-LinkedIn-Showcase-Pages-your-questions-answered

82. https://business.linkedin.com/marketing-solutions/linkedin-pages

85. https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices#1

95. Note: It still not supported in our location “Egypt”

99. lamiaaasayed@gmail.com