Facebook Campaign Live Project

1. Social Media Live Project
Facebook Campaign
7-13th September’20
Neha Joshi
MICA
Neha.j.ksp@gmail.com

2. Campaign Problem Statement
Blog topic and link
Uttarakhand General
Awareness, History
Blog Link
http://milescoach.in/
Budget provided
Rs. 300/- per day, (total
budget – 1200/-)
Objective
To increase traffic in the
website
• Students (Age group 18-27), either college graduate or studying in colleges,
preparing for government exams staying in nearby areas of Haldwani and
Dehradun. These students should have interest in ‘civil services’, ‘learning’,
and ‘current affairs’
Target Group

3. Targeting Parameters
Students between age of 18 to 27Age Range
Staying in nearby areas of Haldwani and Dehradun (Uttarakhand)Location
‘Civil Services’, ‘Learning’, ‘Current Affairs’Interests
‘College graduate / studying in colleges’
Other
parameters

4. Campaign Summary 1/2
Campaign
Ad Set

5. Campaign Summary 2/2

6. Campaign Result - Performance

7. Campaign Result - Demographics

8. Summary
KPIs
1. Ad impression of 25,000
2. Ad reach of 20,000
3. CTR of 2.5%
4. CPC of less than Rs 2
Successful?
Yes
1. Ad impressions of 32,808
2. Ad reach of 21,047
3. CTR of 2.97%
4. CPC of Rs1.46
Buying method:
CPC
1. The objective was to
increase traffic
2. CPM would’ve
increased impressions
3. CPA would’ve
increased acquisitions
Target
Optimization
1. Change the age group
to 18-34 from existing
18-27
2. Increase the
geographical spread to
four cities from existing
two
Creative
optimization
1. Actual video message
from founder
2. A better context
description of the Ad