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Social media-plan-final

PCOC presentation directed at the Chapter level.

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Social media-plan-final

  1. 1.  
  2. 2.  How to set-up your Social Media Presence o Blogs o Social Media o Setting up your FaceBook Page o Setting up your Twitter account o Hash Tags o Social Listening Overview  Q&A
  3. 3.  Blog  noun: blog; plural noun: blogs  a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
  4. 4.  Helps drive traffic to your website  Helps convert traffic into leads  Helps establish authority and shows you are leader in your industry  Adds pages to your domain which helps with rank  Easily push articles to FaceBook, Twitter and Google+  GOOGLE LOVES BLOGS!
  5. 5. Not a writer? NOT a problem! It is ok to repost news articles and other blog posts IF you cite the publisher, source and link back to their website. Clarkpest.com/blog/
  6. 6. Speak to your website administrator or I.T. person OR Hosting provider  Wordpress – Free downloadable blog https://wordpress.org/download/ Steer clear of publishing to blogs hosted outside of your domain!
  7. 7. Become A Better Writer Gain Authority In Your Industry Build Trust Online Help Others Collect Emails Improve Your SEO
  8. 8. Adopt a social media program and run with it!  Social media is a way to engage customers and attract new ones. A way to accomplish credibility and gain respect amongst the online community and industry professionals
  9. 9.  Share your blog posts with online social communities  Engage existing and new customers  Drive traffic to your website to increase online sales  Allows friends, customers and other PCOC districts to initiate conversations about your company or district with other districts and customers
  10. 10.  72% of all internet users are now active on social  71% of users access social media from a mobile  There are now over 1.15 billion Facebook users  47% of Americans say Facebook is their #1 influencer of purchases  34% of businesses used Twitter to successfully generate leads
  11. 11.  Be a Brand Champion, represent your brand in a processional manner  If you’re not on social media you will never know what people are saying about your business  Social media is NOT free, it involves your time and time is money!  ENGAGE: Social Media is NOT a set it and forget it tactic. Once you post be prepared to respond to comments, mentions, tweets and reviews.  LISTEN TO YOUR CUSTOMERS.
  12. 12. What to Post: o Updates about your services and products o Helpful and insightful tips o Service discounts and other specials you may be offering o Share your blog articles and press releases o Share videos What NOT to post: o Racy or controversial topics (Politics and religion) o Anything that is does not fit within your service industry o NEVER over self promote, if your posts are all sales related your posts may end up being hidden by your followers!
  13. 13. Create a social calendar so you know what you are posting ahead of time!
  14. 14. Facebook for Your Business OR District Page
  15. 15.  Step 1: Choose a Classification.  To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:
  16. 16. Step 2: Complete Basic Information.  Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page. Finish "About" Section  The "about" section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers. Upload Your Profile Picture  Next you'll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels. Add to Favorites  Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a "Favorite" item here -- similar to bookmarking a web page in your web browser -- for easy access. Reach More People – PAID ADS
  17. 17. Step 3: Understand the Admin Panel. The basic skeleton of your Business Page is now live!  "Settings." - Along the left side, a vertical navigation bar with different sections should appear. We'll focus on three core ones now:  Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.  Page Roles: Whether or not you'll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. A public relations manager who needs to respond to any delicate questions.
  18. 18. Step 4: Populate Page With Content.  Now it's time to actually publish content to your Page and then Invite others to “Like” it, I would recommend Inviting districts and PCOC members!  Posts  The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options: o Plain text status o Photo with caption o Link with caption o Video with caption o Event page o Location check-in When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click?
  19. 19. Cover Photo This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels.
  20. 20. Now that there's content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:  First, invite colleagues and other districts to Like your page and its content to build some initial activity.  Second, invite supporters in your network. Encourage them to engage.  Third, invite customers. With some activity now on the Page, they’ll be more interested.  With content published and users invited, you can go to the ”Insights" tab
  21. 21. Step 5: Measure Your Growth.  Finally, we need to measure our efforts to ensure we're making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the "Insights" option in the top navigation to see the following:  Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.  Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.
  22. 22. How Sharing Works  If you like, you can include your location and tag other in your post. Your friends will get notified about all new posts they were included in.  Share an interesting post from someone else's page.
  23. 23. Every business should be on Twitter. It’s a powerful tool for companies of every shape and size to reach out to customers, promote their brand, and connect with the rest of their industry.
  24. 24.  Your Twitter experience starts with creating an account. Go to twitter.com and sign up.  Once you enter that information, you’ll be taken to a screen to fill out the rest of your account’s details.  Generally, the best practice is to use the shortest form of the name of your business or brand. Twitter messages are only 140 characters long, and your entire username goes in the message when somebody tweets at you, so you don’t want the handle to take up too much space.
  25. 25. Before you can get started personalizing your company’s profile, you’ll need to confirm your account. Twitter will send you an email to the address you provided, and that email will include a link that verifies your account. Click on that link or button to activate the account. Congratulations, you’re now on Twitter!
  26. 26.  If you want some help building your first connections, Twitter can help you get started. From the screen where you created your account, Twitter will then walk you through building your profile. The network will start by suggesting people to follow. Pick five new connections whose tweets will appear in your timeline.  Twitter will also recommend some popular accounts and celebrities to follow, ranging from athletes to comedians to musicians. You can also browse popular accounts by interest, which can be useful when you’re first getting started.
  27. 27.  You’ll want to upload two different photos to your profile. The profile photo should be something that’s clear and distinguishable even as a tiny icon. It doesn’t hurt to upload a larger image, though; Twitter will shrink it down as needed. The header photo has more room for expression, so pick something visually striking.  This screen also lets you update the basic information that appears in your bio, which appears on the left side of the screen below your profile photo. You can update the full name that you initially provided when creating the account. You can also add your location, website, and 140-character bio.  Try to convey what your business or brand is about as succinctly as possible. Don’t go overboard with buzzwords or hashtags; just make it clean and accessible. If you want to update the color scheme of your entire profile, there’s also a button for “Theme color” that you can use to give more visual continuity to your account.
  28. 28.  Everything is ready, now you’re set to start tweeting! Remember, each tweet can only be 140 characters long tops, so you’ll have to be smart with your words. Aim to be concise without getting too casual; it doesn’t look very professional when you use shorthand like a texting teenager.  Twitter provides two sample posts that you can start with, complete with the #myfirstTweet hashtag. However, if you want to start with something more unique, you can compose your own first tweet in the text field below the samples. Hit the “Tweet” button and you’re off and running with Twitter!
  29. 29. The hashtag symbol (#) is used to mark keywords or topics in a Tweet. It turns the word into a link and makes it easier to find and follow a conversation about that topic. Twitter users themselves came up with the hashtag as a way to organize and find Tweets by topic. (One of the earliest and most prominent uses of hashtags was by a California resident who used #sandiegofire in his frequent posts on the wildfires that raged through San Diego County in October 2007.)
  30. 30.  Don’t use too many hashtags in a single Tweet. Do not use not more than two per Tweet. Too many hashtags can be annoying or confusing to followers. Save your hashtag use for when it’s going to add value or context to your message.  Only use hashtags that are relevant to the topic of the Tweet.  If you use a public account to send a Tweet, anyone who does a search for that hashtag may be able to find your Tweet.
  31. 31.  #pestcontrol  #PCOCalifornia  #pcoc  #pcocdistrict (include district)  #npma  #tags are NOW usable on Facebook!
  32. 32. What is LinkedIn and how can it help me?  LinkedIn is the leading professional network on the web  Connect with classmates, faculty, and family professionally  Find new opportunities for internships and full time positions  Manage what potential employers learn about you from the Internet  Find key contacts at companies that interest you  Why join LinkedIn?  Build your professional brand/ market yourself in your field  Find and pursue your career passion by browsing profiles and connecting with professionals in your field  Build and maintain professional relationships  Turn professional relationships into opportunities  Research staff at companies as you prepare for interviews and other opportunities
  33. 33. Social Listening is the process of identifying and assessing what is being said about your company, an individual within your organization, products or brand on the Internet Tools  Google Alerts (FREE)  Sprout Social (Free Trial/paid)  Radian6 (paid)
  34. 34. Fred Speer Online Community Manager Clark Pest Control Email: fspeer@clarkpest.com Phone: 209.368.7152 ext. 159

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