Introduction to marketing on Tiktok platform

1. By: Lamiaa Ahmed Sayed

2. TikTok is a video streaming and sharing app that allows
users to create funny videos on an unlimited number of
topics. Videos can be 15 seconds long, 60 seconds, 3
minutes but not more than 10 minutes.

5. After the merger, TikTok’s active user
base grew by almost 800%

9. How to create a TikTok
account?

10. • Download the app from Google
Play or App Store.
• Tap the video on your screen, and
a sign-up form will appear.

11. • Enter your birthday. This is an
important step because TikTok
requires users to be at least 13
years old.
• TikTok will automatically give you a
user name; you can change that
username once every 30 days.
• Create your first video.

12. • Note! You can add your Instagram profile and YouTube account
1. Click "Edit Profile"
2. Click "Add Instagram to your profile"
3. TikTok will ask if you want to save your Login info
4. You can do the same for YouTube.

13. How To Optimize Your
TikTok Bio

14. How To Optimize Your
TikTok Bio
• Describe your account or brand
• Add emojis.
• Add a CTA.
• Don't exceed the character limit (80
characters).
• Add a link in your TikTok website

15. • https://url.bio/

16. TikTok Common
Features

17. View the video feed
Think of this feed like Twitter's, but where video
is the primary content. If you don't have any
followers yet, the app will send you random
trending videos. As you begin following and
interacting with more people, your feed will
become more personalized to your interests.

18. Like, comment, share videos, and follow users
When you find a video you like, you
can tap the heart to like it or the
speech bubble to comment on it. To
share the video, press the forward
sign underneath the comment
symbol to see your sharing options.
These symbols are all located on the
right side of the video.

19. Search for videos.

20. Create or scan QR code

21. How to create a
TikTok video

23. Speed: Allows you to record your video in slow motion or sped up.
Beauty: An AR filter that can hide blemishes and smooth out your skin.
Filters: Lets you change the color filter of the camera.
Timer: Allows you to set an auto-record countdown if you want to film hands-free.
Flash
Music and Effects
Edits and add a caption to the video

25. How to do a duet on
TikTok

26. Duet with
other users
To use this former Musical.ly
feature, find a video you want
to duet with, press the Share
button to see sharing options,
then press the "Duet" option on
the bottom row in the center.

27. Stitch on TikTok

28. Other features
• You can delete your video
• You can delete your account
• You can download different
videos from TikTok

29. TikTok Pest Practices

30. • Create a plan - what are your objectives?
• Use TikTok effects in your videos
• Use only relevant hashtags
Like other social media platforms, TikTok users can catalog their videos and search
for other videos by subject. If you click on the "Discover" magnifying glass at the
bottom of your screen, you will see a list of videos sorted by trending hashtags.

31. Take Attention!
• Make sure you include relevant hashtags on your videos, and because
TikTok is not Like other platforms, I suggest you don’t reach 10
hashtags.
• Why?
Because on TikTok, after you click publish, the hashtags will appear on
your video, and if you add ten or more, your video won't look right.
• Add only the relevant ones.

32. TikTok Pro Account

36. • TikTok analytics
To do this, you have to access your
analytics, and you need a pro
account.
Go to your account
Click "Manage my account"
Click "Switch to Pro account"

39. What is TikTok For
Business?

40. TikTok For Business is an all-in-one tool for
marketers to advertise on TikTok. the
platform helps marketers through the
entire process of creating advertisements,
setting budgets, reaching target
audiences, and analyzing campaign data.

41. Its Advantages
• TikTok Ads Manager will help you expose your
content to new audiences.
• The ‘similar audiences’ feature helps you select
lookalike audiences that are similar to your target
ones.
• TikTok has over 900 million active monthly users and
is available in 155 different countries. If your brand
is smaller or less well-known, this could bring
significant awareness to new audiences.
• 32.5% of TikTok’s user base is between 10 and 19,
and 29.5% are between 20 and 29. If your target
audiences are of different age groups, you could
gain exposure to a new type of customer.
• TikTok thrives off of informal, ‘behind-the-scenes’
content.

42. •TikTok has higher engagement rates than
Instagram and Twitter

43. Its Disadvantages
• TikTok’s largest user base is not representative of all
demographic groups.
• Advertising on the app may require you to tap into
a user base that may not understand the need for
your product or service.
• The type of content that TikTok calls for may not be
in-line with your brand mission.
• TikTok For Business reporting tool can’t be
integrated with other platforms.

44. https://business.tiktok.com/

45. In/lamiaaasayed
Lamiaaasayed
lamiaaasayed@gmail.com
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