In this project, I had to run an email campaign for my own blog. In this project , I delivered two emails to the subscribers by using mailchimp.

1. Email Marketing live project
Submission
MailchimpCampaign
Student Name: Aman Bandhu

2. Title
Slide - 1
Name of Website: www.blogforcricketlover.in

3. Slide 2
Screenshots

4. Slide- 3
Screenshot of two Emails
Screenshot of 1st email trigger.

5. Slide- 4
Screenshot of 2nd email trigger.

6. Slide-5
Elements of 1st email.
*Header
* Subjectline: welcome to blogforcricketlover
Content
CTA BUTTON
* Call to Action button : Visit Site
Footer

7. Slide 6
Elements of 2nd Email
* Header
* Subjectline :Newblogpostfromblogforcricketlover.in
content
CTA
*CTA – READ MORE
FOOTER

8. Slide - 7
Metrics of 1st email
1.No. of subscribers – 64
2.No. of email sent - 54
3.Bounce rate- 3.7 %
4. Open rate – 57.7%
5. Click through rate – 25%
6. Leads – 30/54*100= 55.55
7.Unique clicks - 13

9. Metrics of 2nd email
1.No. of subscribers – 64
2. No. of email sent - 26
3. Bounce rate - 0.0
4. Open rate - 96.2%
5. Click –through rate- 61.5%
6.Conversion – 16/26*100= 61.53%
7. Unique clicks- 16
Slide - 8

10. Campaign analysis
Open rate of 1st email- 57.7
Open rate of 2nd email - 96.2
Open rate of 2nd email is better than 1st email because of its subject line . Subject line of the email entice users to open the
email. I should have used personalizationas subject line in the first email.
Slide -9

11. Campaign analysis
I should optimize first email because open rate of first email is lower than second email. I should change the subject line of
first email to improve the open rate. Even the bounce rate of first email is higher than second email, the bounce rate of my first
email is 3.7% whereas bounce rate of second mail is 0.0% and also first email has less number of uniqueclicks than second
email so i think i should optimize first email.
Slide -10