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Maximize Your Personal Brand Using Social Media

As presented to the New Hampshire Bankers Association 50% of US adults report Googling themselves and finding "less than positive" results. In this day and age it is not a question of IF you have an online personal brand, but what your personal brand says. Studies show that a strong personal brand can not only improve sales and performance, but also employee satisfaction and retention. In this session, attendees will learn how to evaluate their current personal brand, how to determine what they would like their personal brand to be, how to think like a marketer to select the right tool, establish an authentic voice and share content which will support their personal goals, as well as support and amplify their bank's message. While specific focus will be given to LinkedIn, we will also be looking at other popular tools including Twitter and Instagram.

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Women in Banking
Conference
New Hampshire
Bankers Association
Maximize
Your Personal
Brand Using
Social Media
Personal Branding
Why is it so hard to be self-promotional if you’re a woman?
Personal Branding
50%
of US adults who Googled
themselves (75%) said
the results were not positive.
22 Statistics That Prove the Value
of Personal Branding – Forbes 2016
Benefits
Gain Confidence
Build Credibility
Showcase Expertise
Distinguish Yourself
Connect
Ten Key Benefits of Personal Branding - Dummies
Defense / Offense
Benefits
22 Statistics That Prove the Value of Personal Branding – Forbes 2016
85%
US recruiters & HR
professionals say
online reputation
influences hiring
50%
Strong online
reputation influences
decisions greatly
70%
Rejected candidates
based on information
they found online
Career
Benefits
22 Statistics That Prove the Value of Personal Branding – Forbes 2016
Career
90%
Executive recruiters conducting
research of potential candidates

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Maximize Your Personal Brand Using Social Media

Editor's Notes

  1. Who finds this embarrassing
  2. You have a personal brand – whether you like it ornot
  3. Benefits
  4. Benefits
  5. Benefits
  6. Benefits
  7. Benefits
  8. Take a look at where you stand
  9. Klout
  10. How are you seen
  11. How are you seen? Your personal brand is a work in progress, a collage of moments
  12. Think like a marketer
  13. What works best for you?
  14. Who is using How they are using What will you share Which one works best for you (Steve)
  15. What do you look like?
  16. Select Your Tools
  17. What do you look like?
  18. What do you look like?
  19. What do you look like?
  20. What do you look like?
  21. What do you look like?
  22. What do you look like?
  23. What to share - Authentic
  24. What to share - Authentic
  25. Wine and social don’t mix
  26. What not to share – platform matters
  27. What not to share – platform matters