Seven Changes to Make in 2014: Advice on Nonprofit Marketing and Communications
1. 7
Changes to
Make in 2014
#npchanges14
Listen to the webinar recording of this presentation:
npmg.us/7changes2014
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3.
4. 1
2 3 4 5 6 7
Changes to Make in 2014
Make Your Website
Your Online
Headquarters
36. • Connect with others online
• Make time to read the awesome
bloggers in our space
37. • Go to a conference to network (yes,
skip most of the sessions)
• Have lunch once a week with another
human being
38. • Start your own local meet-up of
nonprofit communicators
• Horn your way in on a related group
(AFP, PRSA etc.)
39. 7
Changes to
Make in 2014
1. Make Your Website Your Online Headquarters
2. Create a Real Email Segmentation Strategy
3. Create More Marketing Morsels
4. Target a Handful of Influencers Who Could
Break Things Open
5. Align Your Marketing and Fundraising Goals
6. Resist Omni-Channel Content Dumping
7. Find a Circle of Friends in the Business
40. 7
Changes to
Make in 2014
Get advice on making
these changes happen
by watching the webinar recording:
npmg.us/7changes2014