tips for a better blog
post 10 Tactical suggestions that have more to do with structure than writing

10 tips for a better
blog post 1. Keep Headlines Tight This is what 40 characters look like. Th This is what 60 characters look like. This is what 60 charac This is what too many characters look like. This is what too many 1 40 60 >60 Average length of a blog headline Received the most social shares* Sharp decline in social shares* *According to TrackMaven study

2 x 10 tips for
a better blog post 2. Add Blog Bling • Add large graphics or embedded videos & make it count! No bad stock images!

10 tips for a better
blog post 3. Time It Well • Publish between 8 & 10 a.m. • Tuesday & Wednesday are most popular for posting Don’t fear the weekend! Posts published on weekends account for just 13.1% of posts published, but they received 32.6% of social shares.* *According to TrackMaven study 3

10 tips for a better
blog post 4. Use Bullets and Numbered Lists • Shows an appreciation for your reader’s time constraints • Creates organization & natural white space 1. 2. 3. 4

10 tips for a better
blog post 5. Include Calls to Action And Provide Subscriber Options • Don’t leave your visitors hanging! • Define the conversion action FREE TRIAL SIGN UP Download 5

10 tips for a better
blog post 6. Keep them short. Ish. • Posts should have fewer than 1,500 words (per Andy Crestodina) • Structure with subheads and bolding I cannot remember reading any blog post that I wished was longer ” “ 6 - Guy Kawasaki

10 tips for a better
blog post 7. Use a Rational Approach • Good writing has logic and structure. • The structure itself can draw in readers. 7 Beginning middle end

10 tips for a better
blog post 8. Show Up • Half of blogging is consistency If you want hits, you need to keep going up to the plate and swinging ” “ - Barry Feldman

10 tips for a better
blog post 9. Build Scale • Write for your audience’s audience. Build scale for your blog by ensuring that your writing appeals to industry influencers. 9

10 tips for a better
blog post 10. Experiment 10 Do something unexpecteD! Figure out what works for your audience so you can do it again and again, consistently.

Experiment. Optimize.
&
have fun!

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