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tips for a better blog post 10 
Tactical suggestions that have more 
to do with structure than writing
10 tips for a better blog post 
1. Keep Headlines Tight 
This is what 40 characters look like. Th 
This is what 60 charact...
2 x 
10 tips for a better blog post 
2. Add Blog Bling 
• Add large graphics or embedded 
videos & make it count! 
No bad ...
10 tips for a better blog post 
3. Time It Well 
• Publish between 8 & 10 a.m. 
• Tuesday & Wednesday are most popular for...
10 tips for a better blog post 
4. Use Bullets 
and Numbered Lists 
• Shows an appreciation for your 
reader’s time constr...
10 tips for a better blog post 
5. Include Calls to Action And Provide 
Subscriber Options 
• Don’t leave your visitors ha...
10 tips for a better blog post 
6. Keep them short. Ish. 
• Posts should have fewer than 
1,500 words (per Andy Crestodina...
10 tips for a better blog post 
7. Use a Rational Approach 
• Good writing has logic and structure. 
• The structure itsel...
10 tips for a better blog post 
8. Show Up 
• Half of blogging is consistency 
If you want hits, you 
need to keep going 
...
10 tips for a better blog post 
9. Build Scale 
• Write for your audience’s audience. Build scale for your blog 
by ensuri...
10 tips for a better blog post 
10. Experiment 
10 
Do something unexpecteD! 
Figure out what works for your audience so y...
Experiment. Optimize. 
& 
have fun!
“Move over Strunk & White: Everybody Writes is the 
creative resource for a new generation.” 
—Andrew Davis 
Wage a War 
o...
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10 Tips for a Better Blog Post by Ann Handley

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In today’s content-driven world, writing matters more… not less. Ann Handley offers 10 tips for crafting a better blog post.

Based on Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley and published by Wiley. For more info, visit: http://bit.ly/1xPCWYi #everybodywrites

Published in: Marketing
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10 Tips for a Better Blog Post by Ann Handley

  1. tips for a better blog post 10 Tactical suggestions that have more to do with structure than writing
  2. 10 tips for a better blog post 1. Keep Headlines Tight This is what 40 characters look like. Th This is what 60 characters look like. This is what 60 charac This is what too many characters look like. This is what too many 1 40 60 >60 Average length of a blog headline Received the most social shares* Sharp decline in social shares* *According to TrackMaven study
  3. 2 x 10 tips for a better blog post 2. Add Blog Bling • Add large graphics or embedded videos & make it count! No bad stock images!
  4. 10 tips for a better blog post 3. Time It Well • Publish between 8 & 10 a.m. • Tuesday & Wednesday are most popular for posting Don’t fear the weekend! Posts published on weekends account for just 13.1% of posts published, but they received 32.6% of social shares.* *According to TrackMaven study 3
  5. 10 tips for a better blog post 4. Use Bullets and Numbered Lists • Shows an appreciation for your reader’s time constraints • Creates organization & natural white space 1. 2. 3. 4
  6. 10 tips for a better blog post 5. Include Calls to Action And Provide Subscriber Options • Don’t leave your visitors hanging! • Define the conversion action FREE TRIAL SIGN UP Download 5
  7. 10 tips for a better blog post 6. Keep them short. Ish. • Posts should have fewer than 1,500 words (per Andy Crestodina) • Structure with subheads and bolding I cannot remember reading any blog post that I wished was longer ” “ 6 - Guy Kawasaki
  8. 10 tips for a better blog post 7. Use a Rational Approach • Good writing has logic and structure. • The structure itself can draw in readers. 7 Beginning middle end
  9. 10 tips for a better blog post 8. Show Up • Half of blogging is consistency If you want hits, you need to keep going up to the plate and swinging ” “ - Barry Feldman
  10. 10 tips for a better blog post 9. Build Scale • Write for your audience’s audience. Build scale for your blog by ensuring that your writing appeals to industry influencers. 9
  11. 10 tips for a better blog post 10. Experiment 10 Do something unexpecteD! Figure out what works for your audience so you can do it again and again, consistently.
  12. Experiment. Optimize. & have fun!
  13. “Move over Strunk & White: Everybody Writes is the creative resource for a new generation.” —Andrew Davis Wage a War on conTenT mediocriTy everybodywrites.com #everybodywrites

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