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4 Simple Formulas for MLM Blog Success

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These slides are from a presentation on MLM blogging that I gave to 500+ networkers on October 23rd, 2011 at "Live the Dream 2" in Orlando, FL.

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4 Simple Formulas for MLM Blog Success

  1. 1. 4 SIMPLE FORMULASFOR MLM BLOG SUCCESS by Jeff K. Hoffman
  2. 2. FANTASTIC CONTENT + VISIBILITY + ENGAGEMENT = TRAFFIC
  3. 3. FANTASTIC CONTENT
  4. 4. FANTASTIC CONTENT Written with Intent to Profit!
  5. 5. FANTASTIC CONTENT Written with Intent to Profit! Persuasive
  6. 6. FANTASTIC CONTENT Written with Intent to Profit! Persuasive Valuable to Reader
  7. 7. FANTASTIC CONTENT Written with Intent to Profit! Persuasive Valuable to Reader Interesting & Fun
  8. 8. FANTASTIC CONTENT Written with Intent to Profit! Persuasive Valuable to Reader Interesting & Fun Well Formatted, Good Grammar
  9. 9. VISIBILITY
  10. 10. VISIBILITYTraffic is like energy, it can neither be created nor be destroyed: it can only be transferred from one place to another.
  11. 11. VISIBILITY
  12. 12. VISIBILITY
  13. 13. VISIBILITY
  14. 14. ENGAGEMENT
  15. 15. ENGAGEMENT Sharing
  16. 16. ENGAGEMENT Hmm, No Biz-Op Pitches?
  17. 17. ENGAGEMENT Sharing
  18. 18. ENGAGEMENT Sharing Comments
  19. 19. ENGAGEMENT Sharing Comments Subscriptions
  20. 20. ENGAGEMENT Sharing Comments Subscriptions Opt-ins
  21. 21. FANTASTIC CONTENT + VISIBILITY + ENGAGEMENT = TRAFFIC
  22. 22. TRAFFIC + KL&T+ IRRESISTIBLE OFFER = LEADS
  23. 23. KL&T
  24. 24. KL&THow do you build KL&T?
  25. 25. KL&THow do you build KL&T? Domain
  26. 26. KL&THow do you build KL&T? Domain Authentic Branding
  27. 27. KL&THow do you build KL&T? Domain Authentic Branding About Me Page
  28. 28. KL&THow do you build KL&T? Domain Authentic Branding About Me Page Notices & Disclaimers
  29. 29. KL&T
  30. 30. KL&T
  31. 31. IRRESISTIBLE OFFER
  32. 32. IRRESISTIBLE OFFER“Keep Them Up at Night!” – Ray Higdon
  33. 33. IRRESISTIBLE OFFER“Keep Them Up at Night!” – Ray Higdon Be Incredibly Specific – Gary Halbert
  34. 34. IRRESISTIBLE OFFER“Keep Them Up at Night!” – Ray Higdon Be Incredibly Specific – Gary Halbert Maximize Visibility (Stay Classy!)
  35. 35. IRRESISTIBLE OFFER
  36. 36. TRAFFIC + KL&T+ IRRESISTIBLE OFFER = LEADS
  37. 37. LEADS+ ATTENTION + PRESELL+ INCENTIVES= CUSTOMERS
  38. 38. ATTENTION
  39. 39. ATTENTION Email
  40. 40. ATTENTION Email Mobile Push/SMS
  41. 41. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+
  42. 42. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+ Direct Mail
  43. 43. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+ Direct Mail Voice Broadcast
  44. 44. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+ Direct Mail Voice Broadcast Retargeted Ads
  45. 45. PRESELL
  46. 46. PRESELLEducate Them!
  47. 47. PRESELL Educate Them! How Many Income Streams in MLSP?Host a Webinar on Each, Tell Why You Bought It, Show How You Use It
  48. 48. PRESELL Educate Them! How Many Income Streams in MLSP?Host a Webinar on Each, Tell Why You Bought It, Show How You Use ItDoes Your Product/Service Have Prerequisites? How Can You Help?
  49. 49. INCENTIVES
  50. 50. INCENTIVESNot Required, Just Recommended
  51. 51. INCENTIVESNot Required, Just Recommended Lowers Resistance!
  52. 52. INCENTIVES Not Required, Just Recommended Lowers Resistance!What Else Will They Need After Buying? Can You Supply It?
  53. 53. INCENTIVES Not Required, Just Recommended Lowers Resistance!What Else Will They Need After Buying? Can You Supply It? Value = Purchase Price
  54. 54. LEADS + ATTENTION + PRESELL(+ INCENTIVES) = CUSTOMERS
  55. 55. CUSTOMERS+ RELATIONSHIPS+ VALUE ENGINE = DOWNLINE
  56. 56. RELATIONSHIPS
  57. 57. RELATIONSHIPSWould You Marry Someone You Just Met?
  58. 58. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry
  59. 59. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry Pick Up the Phone!
  60. 60. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry Pick Up the Phone! Host Webinars!
  61. 61. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry Pick Up the Phone! Host Webinars! ENGAGE!!
  62. 62. VALUE ENGINE
  63. 63. VALUE ENGINE Your “Special Sauce”
  64. 64. VALUE ENGINE Your “Special Sauce”What Can You Offer that Others in Your Opportunity Can’t? Systems, Training, Leads, Co-Ops?
  65. 65. VALUE ENGINE Your “Special Sauce”What Can You Offer that Others in Your Opportunity Can’t? Systems, Training, Leads, Co-Ops? If Your Value Engine is Strong Enough, Your Opportunity Doesn’t Matter... People Will Join You.
  66. 66. CUSTOMERS+ RELATIONSHIPS+ VALUE ENGINE = DOWNLINE
  67. 67. CONCLUSION
  68. 68. http://on.fb.me/mlmblogmastery

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