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Securing links can be tough, and it's not about how creative or productive or smart we are, but how persuasive we are. Kirsty will walk you through how to get clients and managers to say yes to your best ideas, how to get interesting, affordable data, how to get experts to collaborate with you, and how to create outreach emails that compel people to cover your campaign.
Transcript
1.
Manyminds @kirsty_hulse
Persuasion, Data, & Collaboration: Building Links in 2016
2.
Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links
3.
WE RELY ON PEOPLE, AND PEOPLE
CAN BE PREDICTED AND TRAINED
Securing links can be tough, and it's not about how creative or productive or smart we are, but how persuasive we are. Kirsty will walk you through how to get clients and managers to say yes to your best ideas, how to get interesting, affordable data, how to get experts to collaborate with you, and how to create outreach emails that compel people to cover your campaign.
Transcript
1.
Manyminds @kirsty_hulse
Persuasion, Data, & Collaboration: Building Links in 2016
2.
Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links
3.
WE RELY ON PEOPLE, AND PEOPLE
CAN BE PREDICTED AND TRAINED