No Bragging and Nothing Boring: 9 Effective Ways to Share Impact

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Presentation to the Nonprofit Communicators Conference at Texas Christian University on May 17, 2013

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No Bragging and Nothing Boring: 9 Effective Ways to Share Impact

  1. 1. No Bragging andNothing Boring:9 Effective Ways toShare Your ImpactKivi Leroux MillerPresident, Nonprofit Marketing Guide.com
  2. 2. kivilmnonprofitmarketingguideDaily BlogWeekly E-Newsletter
  3. 3. The InnerBookkeeperand theInner Angel
  4. 4. There’s somebookkeeperin all of us.
  5. 5. But we aremostly Angel.The AngelALWAYS wins.
  6. 6. 9 Ways to Do ItAs we go, circle the numbersthat your nonprofit could implementby the end of this summer.
  7. 7. 1Thank You Videos
  8. 8. http://www.youtube.com/watch?v=K5VT3GjLZuE
  9. 9. http://vimeo.com/user14723134/epicthanks2012
  10. 10. 2Photos in ThankYou Cards
  11. 11. 3Client/ImpactTestimonials
  12. 12. Donors say getting a thank you from someone whobenefited from the charity’s work is very meaningful.76%Source: Cygnus Donor Survey
  13. 13. 4Timeline orTime Lapse
  14. 14. http://vimeo.com/951913
  15. 15. 5Real Time (or Close)Dashboards
  16. 16. May 2013September 2012
  17. 17. 6Befores and Afters
  18. 18. Ed Givens, helpedback into housingby Skid RowHousing TrustThank you, Kat Johnson, for the example.
  19. 19. Hermann Park Conservancy, Houston TXhttp://www.hermannpark.org/before_after.php
  20. 20. 7Behind the Scenes
  21. 21. Before, During, and After Oracle Road Wildlife Crossings Construction
  22. 22. 8Executive DirectorUpdates
  23. 23. 9Infographics
  24. 24. How manydid youcircle?
  25. 25. How dowe keepthe lovealive?http://www.flickr.com/photos/misteraitch/2971658475Stop focusing onall the activity.Share the impact –in fun, friendly ways.
  26. 26. Keep your supportersplugged in by sharing yourgratitude and what they’vemade possible.
  27. 27. http://www.flickr.com/photos/shimelle/478989869/Go forth and share thelove with your angels.
  28. 28. Kivi Leroux Miller@kivilmFacebook.com/nonprofitmarketingguidekivi@ecoscribe.com

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