This is all such bullshit

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Jason Falls's slides from his 2011 BlogWorld & New Media Expo Keynote "This is all such bullshit!"

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This is all such bullshit

  1. 1. This
is
all
such
BULLSHIT
  2. 2. bullshit:declara6ons
of
fact
without
knowledge,
experience
or
proof
  3. 3. Know
what
you
don’t
knowAsk
beDer
ques6onsProve
yourself
wrongDo
your
own
work Tom
Webster,
Fucking
Brilliant
  4. 4. What
the
purists
say
... Be
Human Join
the
conversa6on Engage
your
customers sxch.hu
  5. 5. What
the
purists
don’t
say
...Use
is
strategicallyDrive
businessMeasure
success Mike Baldwin - Shutterstock.com
  6. 6. Finding
The
B.S.
  7. 7. Finding
The
B.S.
  8. 8. You
can’t
sell
... You
should
follow
back
...
  9. 9. More
B.S.Blog
readers
are
a
community
of
customers
who
love
your
brand
  10. 10. Automa6on
 is
spammy.
You
shouldn’t
 do
it!
  11. 11. More
B.S.
  12. 12. Let
us
now
construct
...The
most
op6mized
Facebook
post
...
 EVAR!!!!
  13. 13. More
B.S.
  14. 14. More
B.S.
  15. 15. More
B.S.
  16. 16. More
B.S.
  17. 17. Presen6ng
...The
most
op6mized
Facebook
post
...
 EVAR!!!!
  18. 18. More
B.S.At
8
a.m.
ET
on
Saturday
morning
...
  19. 19. Learn
To
Call
Your
Own
B.S.
  20. 20. What’s
missing? Luis Francisco Cordero on Shutterstock.com
  21. 21. Where’d
the
data
come
from?Where
has
it
been
tested?How
many
variables
has
it
been
tested
against?How
does
it
apply
to
my
...
  22. 22. We’d love to work with you!
  23. 23. Imagine
that
famous
picture
of
Jeremy
“Shoemoney”
Schoemaker
holding
his
 Google
check
for
$133K I
tried
to
use
the
image
but
 he’s
got
copyright
watermarks
all
over
it. (Read:
Greedy
prick?) So
just
imagine.
Squin6ng
helps.
  24. 24. Image: Anthony Harris - Shutterstock.com
  25. 25. The only rules to live by have to relate to you!

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