No Bragging and Nothing Boring: 11 Ways to Share Your Impact

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Keynote presentation delivered to Montana Nonprofit Association September 21, 2012

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No Bragging and Nothing Boring: 11 Ways to Share Your Impact

  1. 1. No Bragging andNothing Boring:11 Effective Ways toShare Your Impact Kivi Leroux Miller President, Nonprofit Marketing Guide.com
  2. 2. 30% Loss of Regular or Sustaining Givers from One Year to the Nexthttp://www.flickr.com/photos/tenaciousme/6860901697 Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy
  3. 3. http://www.flickr.com/photos/mountainash/5082502256 55-65% Donor Attrition Rate Between First and Second Gift Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy
  4. 4. http://www.flickr.com/photos/alancleaver/4279482716 75% First Gifts Not as Generous as They Could Have Been Source: Cygnus Donor Survey
  5. 5. http://www.flickr.com/photos/ideaablaze/4681998874 alive? How do the love we keep
  6. 6. 87% Prompt, personal thank you + meaningful & measurable results on last gift before asked again = donors indefinitely satisfiedhttp://www.flickr.com/photos/carbonnyc/3317488730 Source: Penelope Burk - “Donor Centered Fundraising”
  7. 7. http://www.flickr.com/photos/domeheid/18438210 Reporting back results is more important than individual recognition. Source: Penelope Burk - “Donor Centered Fundraising”
  8. 8. But that’s not alwaysso easy to deliver.
  9. 9. It’s all about framing the results to be more relevant (meaningful!) and to give credit to the community.http://www.flickr.com/photos/bofh/150722915
  10. 10. flickr.com/photos/dpstylesLet your supportersand participantshold the trophy.
  11. 11. 11 Ways to Do ItAs we go, circle the numbersthat your nonprofit could implementby the end of this year.
  12. 12. Thank You Videos 1
  13. 13. The Nature Conservancy: Our Scientists Say Thanks http://www.youtube.com/watch?v=K5VT3GjLZuE
  14. 14. http://www.cakewrecks.com/home/2011/8/25/water-works.html
  15. 15. http://www.cakewrecks.com/home/2011/8/25/water-works.html
  16. 16. http://www.cakewrecks.com/home/2011/8/25/water-works.html
  17. 17. http://www.cakewrecks.com/home/2011/8/25/water-works.html
  18. 18. Charity:Water Thank You Jen + Cake Wrecks Community http://www.youtube.com/watch?v=q0pW0dycGh0
  19. 19. Photos in ThankYou Cards 2
  20. 20. Donor-CenteredNewsletter Articles 3
  21. 21. “Spine care” raised $5,000. “Zawadi” raised $50,000.Ten fold increase fromone edition of thenewsletter to the next,simply by switching fromcorporate storytelling todonor-centeredstorytelling.Thank you, Tom Ahern, for the example.
  22. 22. Thank you, Jeff Brooks, for the example.
  23. 23. Client/ImpactTestimonials 4
  24. 24. 76% Donors say getting a thank you from someone whobenefited from the charity’s work is very meaningful. Source: Cygnus Donor Survey
  25. 25. Timeline orTime Lapse 5
  26. 26. Real TimeDashboards 6
  27. 27. March 2012 September 2012
  28. 28. Befores and Afters 7
  29. 29. Ed Givens, helped back into housing by Skid Row Housing TrustThank you, Kat Johnson, for the example.
  30. 30. Behind the Scenes 8
  31. 31. Positive and Personable! Results! Invitation Great Photo To Feel Like We Are ThereCredit toDonors More Goodness to Come! Personable Integration Reminder about Connection, and Other Activities
  32. 32. Executive DirectorUpdates 9
  33. 33. Infographics 10
  34. 34. Super ShortAnnual Reports 11
  35. 35. How manydid youcircle?
  36. 36. How dowe keepthe love Stop focusing on all the activity.alive? Share the impact – in fun, friendly ways. http://www.flickr.com/photos/misteraitch/2971658475
  37. 37. Keep your supportersplugged in by sharing yourgratitude and what they’vemade possible.
  38. 38. Kivi Leroux Miller@kivilmFacebook.com/ nonprofitmarketingguidekivi@ecoscribe.com

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