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Kivi Leroux Miller
President, Nonprofit Marketing Guide.com
What Successful Nonprofits
Get Right About Marketing
and Fundr...
Daily blog, weekly e-newsletter, and helpful
downloads. Free.
All-Access Training Pass with frequent
webinars, feedback an...
A Few Lessons from
Coaching Hundreds of
Nonprofits and 6 Years
of Nonprofit
Communications
Trends Reports.
The “defaults” for
which channels
and how often
are clear.
However, these
defaults usually
produce “good”
but not necessarily
“great” results.
2016 Nonprofit Communications
Trends Report npmg.us/2016
2016 Nonprofit Communications
Trends Report npmg.us/2016
2016 Nonprofit Communications
Trends Report npmg.us/2016
2016 Nonprofit Communications
Trends Report npmg.us/2016
Producing great
communications
results is about
much more than
tactics.
2016 Nonprofit Communications
Trends Report npmg.us/2016
What do you think
happens in
nonprofits when
these problems
aren’t handled
well?
How should
Communications
Directors
respond?
#CALMnotBUSY
Always Be
CALM
Collaborative, Agile,
Logical, and Methodical
not BUSY
Bogus, Unrealistic,
Sidestepping, andYo...
How should
Executive
Directors
respond?
The 4 Ds of
Effectively Managing
Communications Teams
• DEDICATE your time (including your own) and real
resources.
• DEFI...
DISCUSS
DELEGATE
DEFINE
DEDICATE
COLLABORTIVE . . . . . .
AGILE . . . . . . . . . . . .
LOGICAL . . . . . . . . . . . .
ME...
DEDICATE . . . . . . .
DEFINE . . . . . . . . . . . .
DELEGATE . . . . . . . . . . . . . .
DISCUSS . . . . . .
METHODICAL
...
To help a Communications
Director be more
Methodical, an
Executive Director should
Dedicateboth time and
resources to the ...
2016 Nonprofit Communications
Trends Report npmg.us/2016
Dedicateboth your time and
resources to the work.
•Dedicate real staff time – including your own
– as well as a real budge...
To help a Communications
Director be more
Logical, an
Executive Director should
Define the work.
Focus on the People Who LeanYourWay
WHO are we
communicating with?
WHATis our
message to them?
Motivate Them toward a Clear Call to Action
WHEN and
WHERE do we
deliver that message
to those people?
Share the Same Message in
Multiple Channels, Many Times
Definethe work.
•Define the strategy. SayYES to a few key
approaches, and NO to everything else.
•Define the priorities. F...
To help a Communications
Director be more
Agile, an Executive Director
should Delegatethe work,
including decisions.
Communications directors
herd cats.
All. Day. Long.
Don’t be another cat.
Delegatethe work, including
decisions.
•Empower staff to make and implement
decisions.
•Minimize the hoops you make staff ...
To help a Communications
Director be more
Collaborative,
an Executive Director should
Discuss the work often.
Editorial Meetings
Quarterly – 3-6 Month Big Picture
Monthly – Editorial Calendar
Weekly – Timely Adjustments
2016 Nonprofit Communications
Trends Report npmg.us/2016
Discuss the work often.
•Participate in regularly scheduled editorial
meetings.
•Openly discuss ways to improve internal
c...
What insights
have you
gained today?
Kivi Leroux Miller
President, Nonprofit Marketing Guide.com
Let’s stay in touch!
@kivilm
kivi@ecoscribe.com
NonprofitMarke...
What Successful Nonprofits Get Right about Marketing and Fundraising
What Successful Nonprofits Get Right about Marketing and Fundraising
What Successful Nonprofits Get Right about Marketing and Fundraising
What Successful Nonprofits Get Right about Marketing and Fundraising
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Presentation to the SeriousFun Children's Network CEO and Marcomm Conference, February 2016.

What Successful Nonprofits Get Right about Marketing and Fundraising

  1. 1. Kivi Leroux Miller President, Nonprofit Marketing Guide.com What Successful Nonprofits Get Right About Marketing and Fundraising . . . and Where Those Who Struggle Have Gone Astray Slides: slideshare.net/kivilm
  2. 2. Daily blog, weekly e-newsletter, and helpful downloads. Free. All-Access Training Pass with frequent webinars, feedback and fine-tuning sessions, Q & A panels, marketing time-savers, private Facebook community, and other exclusives. Pay monthly or annually. Nonprofit Marketing Accelerators. Six-week intensive coaching programs where you decide the strategy, do the work, and deliver the goods. New topic each quarter. Communications Director Mentoring Program. The ultimate six-month professional development program for nonprofit communications directors. January–June and July-December sessions.
  3. 3. A Few Lessons from Coaching Hundreds of Nonprofits and 6 Years of Nonprofit Communications Trends Reports.
  4. 4. The “defaults” for which channels and how often are clear.
  5. 5. However, these defaults usually produce “good” but not necessarily “great” results.
  6. 6. 2016 Nonprofit Communications Trends Report npmg.us/2016
  7. 7. 2016 Nonprofit Communications Trends Report npmg.us/2016
  8. 8. 2016 Nonprofit Communications Trends Report npmg.us/2016
  9. 9. 2016 Nonprofit Communications Trends Report npmg.us/2016
  10. 10. Producing great communications results is about much more than tactics.
  11. 11. 2016 Nonprofit Communications Trends Report npmg.us/2016
  12. 12. What do you think happens in nonprofits when these problems aren’t handled well?
  13. 13. How should Communications Directors respond?
  14. 14. #CALMnotBUSY Always Be CALM Collaborative, Agile, Logical, and Methodical not BUSY Bogus, Unrealistic, Sidestepping, andYoked
  15. 15. How should Executive Directors respond?
  16. 16. The 4 Ds of Effectively Managing Communications Teams • DEDICATE your time (including your own) and real resources. • DEFINE the work. • DELEGATE the work, including decisions. • DISCUSS the work often.
  17. 17. DISCUSS DELEGATE DEFINE DEDICATE COLLABORTIVE . . . . . . AGILE . . . . . . . . . . . . LOGICAL . . . . . . . . . . . . METHODICAL . . . . . .
  18. 18. DEDICATE . . . . . . . DEFINE . . . . . . . . . . . . DELEGATE . . . . . . . . . . . . . . DISCUSS . . . . . . METHODICAL LOGICAL AGILE COLLABORTIVE
  19. 19. To help a Communications Director be more Methodical, an Executive Director should Dedicateboth time and resources to the work.
  20. 20. 2016 Nonprofit Communications Trends Report npmg.us/2016
  21. 21. Dedicateboth your time and resources to the work. •Dedicate real staff time – including your own – as well as a real budget. •Put the communications director on the senior management team. •Dedicate time to creative thinking. •Dedicate yourself to understanding the basics.
  22. 22. To help a Communications Director be more Logical, an Executive Director should Define the work.
  23. 23. Focus on the People Who LeanYourWay WHO are we communicating with?
  24. 24. WHATis our message to them? Motivate Them toward a Clear Call to Action
  25. 25. WHEN and WHERE do we deliver that message to those people? Share the Same Message in Multiple Channels, Many Times
  26. 26. Definethe work. •Define the strategy. SayYES to a few key approaches, and NO to everything else. •Define the priorities. Fight for important over urgent. •Define and limit the scope of the job.
  27. 27. To help a Communications Director be more Agile, an Executive Director should Delegatethe work, including decisions.
  28. 28. Communications directors herd cats. All. Day. Long. Don’t be another cat.
  29. 29. Delegatethe work, including decisions. •Empower staff to make and implement decisions. •Minimize the hoops you make staff jump through. •Allow staff to invest in professional development, then listen. •Delegate control over their own schedules.
  30. 30. To help a Communications Director be more Collaborative, an Executive Director should Discuss the work often.
  31. 31. Editorial Meetings Quarterly – 3-6 Month Big Picture Monthly – Editorial Calendar Weekly – Timely Adjustments
  32. 32. 2016 Nonprofit Communications Trends Report npmg.us/2016
  33. 33. Discuss the work often. •Participate in regularly scheduled editorial meetings. •Openly discuss ways to improve internal communications. •Make time for check-in discussions as campaigns are developed.
  34. 34. What insights have you gained today?
  35. 35. Kivi Leroux Miller President, Nonprofit Marketing Guide.com Let’s stay in touch! @kivilm kivi@ecoscribe.com NonprofitMarketingGuide.com/blog Fb.com/nonprofitmarketingguide
  • kellypugh2

    Jun. 25, 2017
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    May. 17, 2016
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    Apr. 24, 2016
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    Mar. 9, 2016
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    Mar. 7, 2016
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    Feb. 28, 2016

Presentation to the SeriousFun Children's Network CEO and Marcomm Conference, February 2016.

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