"Show, don't tell" the rise
of visual on social media

@elsekramer
visual content marketing expert

I teach visual marketing, content
creation and communication

my weapon of choice?

my smartphone

outline1. The rise of visual
2. What drives it 3. How to adapt

how do we know we're
in the middle of a visual revolution?

1.transformation of text-based social media
into visual content platforms

LinkedIn - 2003

LinkedIn - 2015

Facebook - 2004

Facebook - 2015

Twitter - 2007

Twitter - 2015

2.meteoric rise of 100% visual
platforms - and shareable formats

Memes

Infographics, gifs, comics, etc.

3.major investments into platforms and
services to help you create visual content

what lies underneath this strong
drive towards visual content?

1.easy production

1. you always carry a
camera 2. smartphone enables easy and quick creation

3. apps and tools to
improve quality

2.instant distribution

1. publish instantly 2. plethora
of channels

3.massive impact

1. brain loves visual input
2. visual crosses language barriers

3. improved
retention and
conversion

we are now able to
create and share visual content like never before...

it's a
visual revolution

with great opportunities not just
for cats but also for marketeers

is it all good?

no.

there are some
challenges...

reputation management

brand identity

fragmentation

sourcing content

so what's the good
news?

awesome
opportunities for

customer
engagement

employee engagement

customer input and conversations

This is a great time
to run a business with integrity, trust your employees and really listen to and engage with your fans

so how do you get
from total overwhelm

to total triumph in visual
content marketing?

you need a strategy

where do you want to
go?

goals

1. brand awareness 2. more
followers 3. higher conversion 4. product launch

5. customer engagement 6. employee
engagement 7. event promotion

audience

what can your target audience
teach you?

where do they hang out?
what do they share? what do they create?

pick your platform

smart sourcing of
visuals

what talent can you use
to create content?

don't just look at your
own team

most people love to create
images or videos

all your employees have cameras

don't forget your brand ambassadors

tap into the creativity of
the crowd

Train them.

it pays off

Measure results

Manage your visual assets

biggest mistakes?

not knowing
your source

lack of
focus

user- generated content turning against
your brand

Canva-clichés

being
unoriginal

bottom line?

visual content marketing is great
for your business - just make sure you do it well

ready to join the visual
revolution?

mail your details to vm@elsekramer.com
to receive A Very Short Introduction into Visual Marketing

www.elsekramer.com