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"Show, don't tell" the rise of visual on social media
@elsekramer visual content marketing expert
I teach visual marketing, content creation and communication
my weapon of choice?
my smartphone
outline1. The rise of visual 2. What drives it 3. How to adapt
how do we know we're in the middle of a visual revolution?
1.transformation of text-based social media into visual content platforms
LinkedIn - 2003
LinkedIn - 2015
Facebook - 2004
Facebook - 2015
Twitter - 2007
Twitter - 2015
2.meteoric rise of 100% visual platforms - and shareable formats
Memes
Infographics, gifs, comics, etc.
3.major investments into platforms and services to help you create visual content
what lies underneath this strong drive towards visual content?
1.easy production
1. you always carry a camera 2. smartphone enables easy and quick creation
3. apps and tools to improve quality
2.instant distribution
1. publish instantly 2. plethora of channels
3.massive impact
1. brain loves visual input 2. visual crosses language barriers
3. improved retention and conversion
we are now able to create and share visual content like never before...
it's a visual revolution
with great opportunities not just for cats but also for marketeers
is it all good?
no.
there are some challenges...
reputation management
brand identity
fragmentation
sourcing content
so what's the good news?
awesome opportunities for
customer engagement
employee engagement
customer input and conversations
This is a great time to run a business with integrity, trust your employees and really listen to and engage with your fans
so how do you get from total overwhelm
to total triumph in visual content marketing?
you need a strategy
where do you want to go?
goals
1. brand awareness 2. more followers 3. higher conversion 4. product launch
5. customer engagement 6. employee engagement 7. event promotion
audience
what can your target audience teach you?
where do they hang out? what do they share? what do they create?
pick your platform
smart sourcing of visuals
what talent can you use to create content?
don't just look at your own team
most people love to create images or videos
all your employees have cameras
don't forget your brand ambassadors
tap into the creativity of the crowd
Train them.
it pays off
Measure results
Manage your visual assets
biggest mistakes?
not knowing your source
lack of focus
user- generated content turning against your brand
Canva-clichés
being unoriginal
bottom line?
visual content marketing is great for your business - just make sure you do it well
ready to join the visual revolution?
mail your details to vm@elsekramer.com to receive A Very Short Introduction into Visual Marketing
www.elsekramer.com
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
"Show, don't tell" - the rise of visual on social media
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"Show, don't tell" - the rise of visual on social media

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Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.

Published in: Social Media, Marketing
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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"Show, don't tell" - the rise of visual on social media

  1. "Show, don't tell" the rise of visual on social media
  2. @elsekramer visual content marketing expert
  3. I teach visual marketing, content creation and communication
  4. my weapon of choice?
  5. my smartphone
  6. outline1. The rise of visual 2. What drives it 3. How to adapt
  7. how do we know we're in the middle of a visual revolution?
  8. 1.transformation of text-based social media into visual content platforms
  9. LinkedIn - 2003
  10. LinkedIn - 2015
  11. Facebook - 2004
  12. Facebook - 2015
  13. Twitter - 2007
  14. Twitter - 2015
  15. 2.meteoric rise of 100% visual platforms - and shareable formats
  16. Memes
  17. Infographics, gifs, comics, etc.
  18. 3.major investments into platforms and services to help you create visual content
  19. what lies underneath this strong drive towards visual content?
  20. 1.easy production
  21. 1. you always carry a camera 2. smartphone enables easy and quick creation
  22. 3. apps and tools to improve quality
  23. 2.instant distribution
  24. 1. publish instantly 2. plethora of channels
  25. 3.massive impact
  26. 1. brain loves visual input 2. visual crosses language barriers
  27. 3. improved retention and conversion
  28. we are now able to create and share visual content like never before...
  29. it's a visual revolution
  30. with great opportunities not just for cats but also for marketeers
  31. is it all good?
  32. no.
  33. there are some challenges...
  34. reputation management
  35. brand identity
  36. fragmentation
  37. sourcing content
  38. so what's the good news?
  39. awesome opportunities for
  40. customer engagement
  41. employee engagement
  42. customer input and conversations
  43. This is a great time to run a business with integrity, trust your employees and really listen to and engage with your fans
  44. so how do you get from total overwhelm
  45. to total triumph in visual content marketing?
  46. you need a strategy
  47. where do you want to go?
  48. goals
  49. 1. brand awareness 2. more followers 3. higher conversion 4. product launch
  50. 5. customer engagement 6. employee engagement 7. event promotion
  51. audience
  52. what can your target audience teach you?
  53. where do they hang out? what do they share? what do they create?
  54. pick your platform
  55. smart sourcing of visuals
  56. what talent can you use to create content?
  57. don't just look at your own team
  58. most people love to create images or videos
  59. all your employees have cameras
  60. don't forget your brand ambassadors
  61. tap into the creativity of the crowd
  62. Train them.
  63. it pays off
  64. Measure results
  65. Manage your visual assets
  66. biggest mistakes?
  67. not knowing your source
  68. lack of focus
  69. user- generated content turning against your brand
  70. Canva-clichés
  71. being unoriginal
  72. bottom line?
  73. visual content marketing is great for your business - just make sure you do it well
  74. ready to join the visual revolution?
  75. mail your details to vm@elsekramer.com to receive A Very Short Introduction into Visual Marketing
  76. www.elsekramer.com

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