Session on integrating nonprofit marketing and fundraising at #17NTC

1. Welcome!
Breaking down silos:
Integrating marketing and
fundraising departments

2. Sarah Durham
CEO, Big Duck
@BigDuckSarah
@BigDuck

3. Kivi Leroux Miller
CEO, Nonprofit Marketing Guide
@npmktgd
@kivilm

4. Hannah B. Kim
Director of
Communications
Harlem RBI &
DREAM Charter School
@harlemrbi
@hannahbaekk

5. Harlem RBI
org chart
DIGITAL
STRATEGY
COORDINATOR
CHIEF
DEVELOPMENT
OFFICER
COMMUNICATIONS
ASSISTANT
DIRECTOR OF
SPECIAL
EVENTS
DIRECTOR OF
COMMUNICATIONS
DEVELOPMENT
OFFICER
DIRECTOR OF
INSTITUTIONAL
GIVING
MANAGER OF
CORPORATE
PARTNERS
SPECIAL
EVENTS
MANAGER
MANAGER OF
INSTITUTIONAL
GIVING
GRANTS
ASSISTANT
DATABASE
ASSOCIATE
SPECIAL
EVENTS
MANAGER
EXECUTIVE
DIRECTOR

6. Anysa Holder
Director of Marketing,
Easterseals New Jersey
@eastersealsnj
@socialnys

7. Easterseals New Jersey org chart
President and CEO
Chief of
Finance
Chief of
Advancement
Chief of Human
Resources
Chief of
Programs
Director of
Marketing
NEW!
Director of Fundraising
vStewardship
Manager
Special Events
Manager
Web
Developer
Graphics
Designer
Content
Specialist
Development
Coordinator

8. Cindy Olnick
Director of Communications,
Los Angeles Conservancy
@laconservancy

9. President and CEO
Los Angeles Conservancy
Advocacy
Director
Communications
Director
Development
Director
Education
Director
Digital
Comm.
Manager
PR and
Marketing
Manager
Salesforce
Admin.
(P-T)
Dev.
Manager
Mem.
Associate

10. #17NTCteam
Common Flash Points
• Who defines the goals?
• Who creates the workload?
–Org Chart v. Org Culture
• How are conflicts resolved?

11. npmg.us/2017

12. • 20% of Teams
• Prioritizes small-medium
donors, major donors, and
events more than others
• Most collaborative model
• Great model for nonprofits
raising money from
individuals
• Works well where
fundraising is primary goal
for external
communications.
• 18% of Teams
• Great model when
funding comes from
grants, fees, and/or
major donors
• Good with tight
partnership with a
“separate but equal”
development
department (e.g.
advocacy-driven comms
& development)
• Most confident in skills.
• 18% of Teams
• Tend to be bigger
teams at very large
nonprofits
• Brand managers
• “Content mill” for other
departments
• Full of skilled
specialists, but they do
not drive strategy
• 19% of Teams
• Tend to be smaller,
understaffed teams
(most often just one
person)
• More likely to focus
on PR and events
• Most scattered; not
as strategic
• Least confident in
skills
#17NTCteam

14. Question #1 for the Panel
What’s the toughest part of
integrating marketing and
fundraising work at your
organization? How do you manage
that?
#17NTCteam

15. Question #2 for the Panel
What are you doing now that you
wish you had been doing 2 or 3
years ago?
#17NTCteam

16. Your Questions
for the Panel?
#17NTCteam

17. Break Out Discussion
Let’s get into 5 groups.
Each of us will be in a cluster to
discuss the first two questions for 20
minutes in smaller groups.
#17NTCteam

18. 20-Minute Break Out Discussion
What’s the toughest part of integrating
marketing and fundraising work at your
organization? How do you manage that?
What are you doing now that you wish you
had been doing 2 or 3 years ago?
#17NTCteam

19. Let’s report out!
#17NTCteam

20. Panelists, what’s your
parting advice?

21. Thank You!