How to avoid doing the DadDance with your social andmobile emailsMarc Munier
Open Rate 12%Click Rate 17%Open Rate 10%Click Rate 3%
“The immediate quality that struckout about Pure360 was their can doattitude and the flexibility in theway they structure ...
Themes Smart Solutions for mobiles The message is the medium … Social Call to actions Getting data out of Facebook Lo...
Dad DanceBeyoncé
Mobile – Smart Solutions
Extreme DadDanceDad Dance Beyoncé
Key Takeaways Watch out for length “trust earning text” Ensure your recipients can see the call to action straight away...
The medium is the messageMarshall McLuhan
Different mediums – different places
Different Times
http://bit.ly/multiscreenqueen
Amend not just adjust
Another wayhttps://bitly.com/design4mobile
Key takeaways• Focus on the medium your recipients will be viewing your content on• Keep it short – get to the point
Social call to actions
Dad Dance
David Brent
Beyoncé
Beyoncé
Beyoncé
Key takeaways• Don’t do the dad dance with your social call to actions• Make them instructions• Give them an on brand
Get data OUT of facebook
Dad dance
Dad Dance (not extreme)
What’s the value of a Like? Lots of potential answers But of course the answer is…. It depends.
Robbie Williams
Beyoncé
How to use this dataInstead of “share this”Try “click to share with your 540 friends”Campaigns based on:
Location Matters!
(Source: Pew, May 2012) via trendwatching.com“Between May 2011 and February 2012, thenumber of smartphone owners getting r...
via trendwatching.com
https://passtools.com/
Extreme Beyoncé
Key takeaways• Challenge yourself to use location in your campaigns
Timing is everything
When is the best time to send your email ?The Inbox AbyssThe Mount ai n of Opport uni t yThe Pract i cal Pi nnacl eThe...
Key takeaways• Visit Stand E8070 to get all the details on our latest timings research• Speak to one of our consultants
Quick Recap Smart Solutions for mobiles The message is the medium … Social Call to actions Getting data out of Faceboo...
For more please follow/connect@marcmunierhttp://uk.linkedin.com/in/marcmunier/For more posts check outwww.pure360.comwww.e...
How to avoid doing the 'Dad Dance' with your social and mobile emails
How to avoid doing the 'Dad Dance' with your social and mobile emails
How to avoid doing the 'Dad Dance' with your social and mobile emails
How to avoid doing the 'Dad Dance' with your social and mobile emails
How to avoid doing the 'Dad Dance' with your social and mobile emails
How to avoid doing the 'Dad Dance' with your social and mobile emails
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How to avoid doing the 'Dad Dance' with your social and mobile emails

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  • How to avoid doing the 'Dad Dance' with your social and mobile emails

    1. 1. How to avoid doing the DadDance with your social andmobile emailsMarc Munier
    2. 2. Open Rate 12%Click Rate 17%Open Rate 10%Click Rate 3%
    3. 3. “The immediate quality that struckout about Pure360 was their can doattitude and the flexibility in theway they structure their accountmanagement team.”“Pure360’s user friendly CMS has alsoallowed the team to build, reviewand test campaigns to achieve highersuccess rates. Pure360 work with usto achieve our goals, making theprocess an enjoyable one along theway."
    4. 4. Themes Smart Solutions for mobiles The message is the medium … Social Call to actions Getting data out of Facebook Location Matters! Timing is everything
    5. 5. Dad DanceBeyoncé
    6. 6. Mobile – Smart Solutions
    7. 7. Extreme DadDanceDad Dance Beyoncé
    8. 8. Key Takeaways Watch out for length “trust earning text” Ensure your recipients can see the call to action straight away Pixel widths can really catch you out
    9. 9. The medium is the messageMarshall McLuhan
    10. 10. Different mediums – different places
    11. 11. Different Times
    12. 12. http://bit.ly/multiscreenqueen
    13. 13. Amend not just adjust
    14. 14. Another wayhttps://bitly.com/design4mobile
    15. 15. Key takeaways• Focus on the medium your recipients will be viewing your content on• Keep it short – get to the point
    16. 16. Social call to actions
    17. 17. Dad Dance
    18. 18. David Brent
    19. 19. Beyoncé
    20. 20. Beyoncé
    21. 21. Beyoncé
    22. 22. Key takeaways• Don’t do the dad dance with your social call to actions• Make them instructions• Give them an on brand
    23. 23. Get data OUT of facebook
    24. 24. Dad dance
    25. 25. Dad Dance (not extreme)
    26. 26. What’s the value of a Like? Lots of potential answers But of course the answer is…. It depends.
    27. 27. Robbie Williams
    28. 28. Beyoncé
    29. 29. How to use this dataInstead of “share this”Try “click to share with your 540 friends”Campaigns based on:
    30. 30. Location Matters!
    31. 31. (Source: Pew, May 2012) via trendwatching.com“Between May 2011 and February 2012, thenumber of smartphone owners getting real-timelocation-based information on their phones rosefrom 55% to 74%.”
    32. 32. via trendwatching.com
    33. 33. https://passtools.com/
    34. 34. Extreme Beyoncé
    35. 35. Key takeaways• Challenge yourself to use location in your campaigns
    36. 36. Timing is everything
    37. 37. When is the best time to send your email ?The Inbox AbyssThe Mount ai n of Opport uni t yThe Pract i cal Pi nnacl eThe Hi ke of HopeThe Luncht i me LedgeThe Gradual AscentThe Post - Work PeakThe Li t t l e RockThe St eep DescentThe Summi t
    38. 38. Key takeaways• Visit Stand E8070 to get all the details on our latest timings research• Speak to one of our consultants
    39. 39. Quick Recap Smart Solutions for mobiles The message is the medium … Social Call to actions Getting data out of Facebook Location Matters Timing is everything
    40. 40. For more please follow/connect@marcmunierhttp://uk.linkedin.com/in/marcmunier/For more posts check outwww.pure360.comwww.econsultancy.comThank you – do we have time for questions?

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