2. Who are the company
• Bauer Media Group is a large European-based
media company, headquartered in Hamburg,
Germany that manages a portfolio of more
than 600 magazines, over 400 digital products
and 50 radio and TV stations around the
world.
3. Bauer Company’s history
• At the beginning of the 20th century, Bauer is one
of the first companies ever to publish a free
advertising paper in Germany.
• In the 1950s and 1960s Bauer makes a name for
itself with its programme and youth magazines.
• Since 2007 the Polish Internet portal INTERIA.pl
has belonged to the Bauer Media Group. The
digital products cover all segments; all directed at
female target groups. In 2009 the company
launches the portal wunderweib in Germany, the
umbrella brand for 30 magazines for women.
4. Publications for Bauer
• The publications that Bauer manage are
women’s weeklies, woman’s interest, TV
listings, food, puzzles and special interest.
5. • One of Bauer’s magazines are very feminine
the way it is laid out on the front cover of the
magazine. The images on the front cover is a
lady feeling happy and is targeting females
because it is mainly for them. The colour of
the magazine is mostly purple because it is
mainly for women.
6. BBC worldwide- who are they
• BBC Worldwide is the main commercial arm and
a wholly owned subsidiary of the British
Broadcasting Corporation. Its vision is to build the
BBC's brands, audiences, commercial returns and
reputation across the world. This is achieved
through investing in, commercialising and
showcasing content from the BBC around the
world, in a way that is consistent with BBC
standards and values. The business also
champions British creativity globally.
7. The history of BBC worldwide
• BBC Worldwide is the main commercial arm and
a wholly owned lesser of the British Broadcasting
Corporation. It’s vision is to build the BBC's
brands, audiences, commercial returns and
reputation across the world. This is achieved
through investing in, commercialising and
showcasing content from the BBC around the
world, in a way that is consistent with BBC
standards and values. The business also
champions British creativity globally.
8. Publications for BBC worldwide
• The publications that BBC worldwide manage
are BBC Countryfile, Doctor who, Top Gear,
BBC wildlife, BBC Easy cook, BBC Toy box, BBC
History, BBC Gardeners’s world and Match of
the Day.
9. • One of their magazines Match of the day is
mainly for people who are interested in
football because it talks about football.
Moreover, the images are footballers which
encourages people to buy the magazines
quicker to see why they are on the front cover.
There are different range of colours like red
and blue to make the magazine to stand out
and make it more interesting to people when
buying it.
