My analysis for two media companies

1. Media Studies Transition
Work
Kelly Powell

2. Bauer
• Bauer Media Group is a company based in Europe. It has a workforce
of 11,000 employees in 17 different countries. The headquarters,
which is located in Hamburg, Germany, manages a portfolio of more
than 600 magazines, over 4000 digital products and 50 radio and TV
stations around the world. This also includes print shops, distribution,
postal and marketing services.

3. History
• In 1875, the lithographer Ludolph Bauer laid the foundations for the global
media company with a print shop for business cards in Hamburg.
• As well as taking on various printing jobs, he launched a local advertising
newspaper called Rothenburgersorter Zeitung. This was later followed by
Extrablatt am Montag and eventually in 1926 by Rundfunk-Kritik.
• The publishing house worked its way to the top after the Second World
War, with listing guides and youth magazines. Rasselbande sold 300,000
every fortnight, tv Hören und Sehen reached one million readers. The
magazines Quick, Revue and Bravo become firm fixtures in every German
household.
• A few years later, Bauer bought a stake in the TV broadcaster RTL II and the
radio station Radio Hamburg. After German reunification, the Magdeburg
daily Volksstimme is added to the portfolio.

4. Q Magazine
• The target audience is for teenagers, aged between 13-19
years old.
• Lana Del Rey is presented as innocent and has the
representation of a ‘Pop Princess’, however it is
conflicting as there is blood on her face. This is breaking
stereotypes of a girl behaving elegant and cute, as the
blood signifies that darker and edgier look that Lana
wants to be showed as.
• The magazine creates a edgy look, with names of artists
from different genres, which appeal to teenagers.
• There are no mention of any gossip, and the magazine
focuses on the music itself, meaning that the audience of
this magazine is interested in the music, festivals and
more. This shows that the magazine is mature.
• The fonts of the artists names are effective. For example,
the red, bold font for Jay-Z and Kanye West. This shows
the aggressiveness of rap. However, the font Festivals is
in is much prettier.

5. Grazia Magazine
• The target audience for this magazine is for young women, aged
between 18-30 years old.
• Rihanna is represented as sassy and sexy, an attitude where women
who the magazine is targeted towards are typically.
• The magazine features a lot of fashion targeted for women of that
age, with dresses and accessories that will appeal to them.
• The magazine uses stereotypes of women liking pink.
• There is also no mention of any gossip on the page, suggesting that
Grazia is for women who are interested in fashion and different
styles. Also, they would like to see what celebrities are wearing and
the hottest trends.

6. BBC Worldwide
• “BBC Worldwide Ltd. is the wholly owned commercial subsidiary of
the BBC, formed out of a restructuring of its predecessor BBC
Enterprises in 1995. The company monetises BBC brands, selling BBC
and other British programming for broadcast abroad with the aim of
supplementing the income received by the BBC through the licence
fee.”

7. History
• In 1979 the department became BBC Enterprises Ltd. By 1982, the
division were expanding with divisions responsible for home video
recorded audio film and merchanding. At this point, the company had
a turnover of £23 million. On 1 April 1986, all commercial activities of
the corporation was merged into BBC Enterprises Ltd.
• In 1991 BBC World Service Television became the first commercially
funded BBC broadcasting operation after the Foreign Office refused to
pay for it. BBC Enterprises Ltd was subsequently reorganised in 1995
as BBC Worldwide Ltd.

8. BBC Music
• The target audience for this magazine is
adults, both genders from the age of 40
years old and above.
• This is because there is a use of dark
colours and themes, showing a more
mature look and not appealing to young
people. Younger people are into bright and
bold colours more.
• The genre of music is classical and opera, a
style more targeted towards adults.
• Names of musicians that are in genre are
mentioned, clearly showing a theme in the
magazine. These will interested those who
like classical music.

9. BBC Top Gear
• The target audience of this magazine is for
males, ranging from young to old.
• Cars are stereotypically a male-dominated
interest, so the colour scheme of blues,
creams and whites suggest that this is
suited for men.
• The way the cars are positioned are
effective, because they are pointing to
information. This is eye catching for
potential customers and their audience.
• The brands of cars are impressive and will
certainly attract the magazines’ target
audience. If they had cars that were not
new or hot right now, it wouldn’t be as
effective.

10. Bibliography
• https://en.wikipedia.org/wiki/Bauer_Media_Group
• https://www.bauermedia.com/en/company/history/
• https://www.bauermedia.co.uk/brands-magazine
• https://en.wikipedia.org/wiki/BBC_Worldwide
• https://en.wikipedia.org/wiki/BBC_Worldwide