2. About
• Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned
publishing Group.
The Group is a worldwide media empire offering over 300 magazines in 15 countries, as
well as online, TV and radio stations..
• Bauer media is built on influential media brands with millions of personal relationships
with engaged readers and listeners.
• Their strategy is to connect audiences with excellent content through their broad multitouch point brand platforms, wherever and whenever and however they want.
• in 1994, the company bought a small magazine called For Him Magazine which is now
the core of the best-selling international multi-platform brand FHM.
• Today, Bauer Media spans over 80 influential brand names covering a diverse range of
interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR
and Yours.
• Bauer Media is a sister company of H Bauer Publishing, publisher of the UKs biggest
TV listings, Take a Break and Bella.
SOURCE: http://www.bauermedia.co.uk/about
3. What do they cater for?
• Bauer media is a publisher that caters for a vast variety of audiences
through their media brands
• They have a wide variety of platforms in which they can engage their
audiences with e.g TV, radio, mobile platforms and online
Sub categories
• Womens
• Transport
•Angling
• Mens entertainment
• Football
• Motorcycling
• Mens lifestyle
• Golf
• Motoring
• Gardening
• Pets
• Outdoor
• Photography
• Lifestyle
• Local radio
• Music magazines
• National Broadcasting • Ticketing
All of these sub categories target a huge range of people and ages e.g
men’s lifestyle will be aimed at men who care about their health
4. What music magazines does Bauer
publish?
• Mojo
• A popular music magazine that was originally
published by EMAP and has been published
by Bauer since January 2008
• Was first published on 15th October 1993
• The frequency is monthly
• 100,507 copies are sold per month
5. Q magazine• Alternative music magazine
• Published monthly in the UK
• Was first published in 1986
• Costs £3.90
• Circulation from July- Decemver 2008 was
103,017
• Target audience is 30-40 year olds
6. Would Bauer be a suitable
publisher for my magazine?
• I think Bauer magazine would be a suitable
publisher for my magazine as they are one of
the leading publishers in the sector
• They also produce a wide range of media
that targets both genders and the different
age categories
• As Q has so much publicity it would therefore
mean that they could easily advertise my
magazine and help it grow, therefore
benefiting the popularity of my magazine
