2. Bauer
• The magazines they produce are a mix of both- mainstream and
niche. With Kerrang! , Grazia and Empire as mainstream magazines
and Land Rover International and your horse that are more in the
niche area of magazines.
• The target audience for Bauer Media is a wide variety of audiences
as it produces magazines that appeals to different types of audiences
such as Grazia aimed at women interested in fashion, bird watching
mainly aimed at male audiences who are interested in the bird
species and practical photography aimed at those who are interested
in photography.
• The brand image of the company tells you that it is a multi-platform
UK-based media group consisting of magazines and radio stations
that is widely recognised e.g. Kerrang! And FHM. It is also Europe‟s
largest privately owned publishing group showing the vast scale of
the company owning 300 magazines in 15 countries.
• The links between production of magazines and other media is that
apart from producing magazines, they also offer online, TV and
radio stations showing you the wide range of services available from
3. IPC Media
• The magazines they produce are a mix of mainstream and niche
magazines with examples of Look and NME for the mainstream
produce and MBR (mountain bike rider) and IBI (international boat
industry) for the niche produce.
• The target audience for IPC Media varies throughout as they also
produce a wide range of magazines targeted towards a variety of
audience. An example of this would be Rugby World-aimed
especially at men who are interested in Rugby and Gardening aimed
at those interested in the hobbies of gardening.
• The company says “IPC Media is committed to working in
partnership with its consumes, advertisers, business partners and
employees to deliver exceptional value, service, innovation and
creativity.” This tells you about their brand image as a company who
wishes to keep in close relations with its audience, by having their
needs and wants first.
• The links between the production of magazines and other media
shows IPC Media being a part of its parent company-Time Warner
Company which extends itself to other media.
4. Immediate Media
• The magazines they produce are a mix of mainstream
and niche with Cbeebies and Charlie and Lola for the
mainstream area and Cross-stitch card shop and Golf
magic for the more specialist/niche audience.
• The target audience for Immediate Media as a whole
would be aimed at families as it focuses on magazines
that are aimed at children with Bob the Builder and
Doctor Who Adventures but also has the specialist
audiences that seem to be aimed towards parents with
Love Baking and Top Gear.
• The brand image of the company is an ethical company
who only wishes to produce these not solely for profits
but because it is their passion, the company also puts its
employees first showing the type of company they are.
Much like the magazines they produce, their brand is
5. Development Hell
• The magazine they produce is a mainstream magazine
called „Mixmag‟ which calls itself the „leading
international dance music magazine‟.
• The target audience for this company is mainly those
who are interested in dance music as this is the only
magazine the company produces. The audience is
towards a younger target audience as they keep in touch
with other social media‟s apart from the magazine
itself.
• The brand image of the company shows the
independency of the company. As it is an independent
company, you are able to see the quality within the
magazine they produce.
• The links between the production of the magazine and
the media is that it keeps its audiences up to date
