Powerpoint on Bauer media

1. Bauer

2. The Bauer Media Group is Europe’s largest privately-
owned media group. It was founded in Hamburg in 1875
and is now in its fifth generation of family ownership. It
runs in 19 countries, some being the UK, Germany,
Poland, Australia, New Zealand and the USA and it has
11,000 employees worldwide.
The Bauer Media Group

3. In the UK they have over 25 million
consumers. Their portfolio includes heat,
KISS, TV Choice, Take a Break, Magic,
Absolute Radio and many more. Because they
are such a big company and because of the
breadth of their portfolio, they have an
advantage over radio competitors.
They have strong cultural connections,
drawing people together with the things that
they really care about.
“Our brands become the lens through which our audiences see the world. Our
focus is on deep consumer insight and instinct, and when they collide, the
sparks fly!”

4. As of today, they are Britain’s biggest magazine
publisher.
Their first magazine was made in 1953 with the launch
of Angling Times, which is still within their portfolio.
More recently, Closer was launched in 2002 and Britain’s
first weekly glossy, Grazia, was launched in 2005. They
have Take A Break, which has for a long time been the
UK’s best-selling women’s weekly title, and TV Choice,
the UK’s biggest selling magazine.
Today they have 40 million users accessing Bauer brands globally and in the UK,
they have over 100 websites and 50 digital editions of their print brands.

5. In 1996, they got the TV channel The Box,
that is now Box Plus Network, joint with
Channel4. Box Plus Network reaches 16
million viewers per month, and offering more
music than any other TV network. Box Plus
Network brands include 4Music, KISS,
Magic, and Kerrang.

6. Bauer Medias radio business started with London dance
station KISS FM in the 90’s. Now they operate 81
commercial local, national and digital stations in the UK.
Bauer Media UK has the biggest radio audience. In March
2016, Bauer Media began broadcasting six of its national
radio stations on the UK’s second national DAB digital radio
multiplex network.
Bauer Media UK has also expanded its radio operation in to
Europe. SBS radio reaches more than 10 million listeners
weekly, through 20 highly demanded brands make it the
leading commercial radio operator in Sweden and
Denmark. And in February 2016, the KISS brand launched
in Norway and Finland, with KISSTORY now also on-air in
Norway.

7. Their brands
are:

8. How this research has helped me to understand institutions
I think Bauer is a brilliant institution. It has so many well know brands
and is Europe’s largest privately-owned media group. Their cultural
connections really draw people together and unite them through
something the care about and I think this is wonderful.
Bauer also researches young audiences, i.e the Millenials, so they appeal
to so many. Bauer media is my favourite institution I have discovered so
far and I think this will be hard to beat.