3. WHO ARE THE
COMPANY?
Bauer Media UK is an entertainment network of iconic, multi-
platform brands.The Group is one of the most successful media
companies in the world. More than 570 magazines, over 300
digital products, and 50 radio and TV stations reach millions of
people around the globe. With a new global positioning strategy,
the Bauer Media Group underscores its passion for people and
brands. The claim „We think popular.“ highlights the Bauer
Media Group’s perception of itself as a publisher of popular
media and provides inspiration and motivation to its more than
11,000 employees in 16 countries
The business became part of the Bauer Media Group, Europe’s
largest privately-owned media group, in 2008. Founded in
Hamburg in 1875 and now in its fifth generation of family
ownership, the Bauer Media Group operates in 19 countries
including the UK, Germany, Poland, Australia, New Zealand and
the USA and has 11,000 employees worldwide.
4. COMPANY HISTORY
Part of Bauer Media Group, H Bauer entered the UK scene
with Bella magazine in 1987. Introducing a new format that
mixes previously unseen real life editorial and exciting service
features, Bella made a significant impact on the women's
market. The company gained attention again in 1990 with the
launch of Take a Break magazine. Touching the lives of
millions of women with its unique blend of upfront real life and
competitions, the title quickly became market leader. Despite
strong competition, Take a Break has maintained its No.1
status, currently selling approximately 800,000 copies a week.
The 1990's saw H Bauer further strengthen its portfolio with
the launch of TV Quick in 1991, that's life! in 1995 and TV
Choice in 1999. Together with twenty-three successful puzzle
titles within the stable, H Bauer has always had a major
presence in the UK magazine market with a considerable
market share. At the beginning of 2008, Bauer expanded its
portfolio further by acquiring Emap’s Radio and Consumer
Magazine divisions and changed the name of these new UK
businesses to Bauer Media.
5. PUBLICATIONS BAUER
MANAGE
Bauer believe in well-produced magazines! More than 600
titles worldwide reach out to target groups of all ages.
Their portfolio includes women’s magazines for every life
situation, listings guides, and magazines covering the
people, lifestyle, special interest, children and youth
categories.
Bauer produce various music magazines such as
Cosmopolitan as you can see from the image below as
Rita Ora is in it.
7. WHO ARE THE
COMPANY?
BBC Worldwide is the main commercial arm and a wholly
owned subsidiary of the British Broadcasting Corporation
(BBC). The business exists to support the BBC public service
mission and to maximize profits on its behalf.
We do this through investing in, commercializing and
showcasing content from the BBC around the world, in a way
that is consistent with BBC standards and values.
We also build the reach and reputation of the BBC brand
overseas and champion British creativity.
8. COMPANY HISTORY
In addition to broadcasting, the BBC has for much of its life also produced additional
materials for sale, the profits of which would be returned to the corporation to aid in the
financing of these services. The highest profile of these early products was the listings
magazine Radio Times but the net revenue gained from this in 1928 (£93,686,10s, 1d)
only equate to 10%of total BBC income.
Prior to 1979, several BBC departments dealt with the exploitation and sale of BBC
brands and programs. BBC Publications, which produced magazines, books and other
supplementary materials, had expanded rapidly in the late 1960s but still had difficulties
with finances: in 1974 the division made a loss of £14,000. This was rectified however as
the economic situation eased and by 1982 BBC Publications had a trading profit of £4.7
million.
The selling of television programs was at first handled in 1958 with the establishment of
a business manager post. This gradually expanded until the establishment of the
Television Promotions (later renamed Television Enterprises) department in 1960 under
a general manager. In its first year, the department saw the sale of 550 programs
overseas with a turnover of £234,000, with a further 1,200 programs sold the following
year. Radio programs were only exploited on the same level with the creation of the
Radio Enterprises department in 1965. However, following the retirement of the Radio
Enterprises general manager in 1969, the two departments were merged to form the
BBC Enterprises department.
9. PUBLICATIONS BBC
WORLDWIDE MANAGE
BBC Brit is inspired by the stuff we love: cars, science, adventure, business,
food, life-changing moments, extreme characters, quirky eccentrics, music,
sport, comedy. It covers a rich variety of subjects, blending expertise with
entertainment and fact with fun.