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Analysing 2 media companies
1. Analysis of 2 media companies:
Bauer
Future
Who are the company?
What is their company history?
What publications do they manage?
A detailed look at 2 of these publications and their
target audience.
2. Bauer
• Bauer Media Group is a large European-based media company which is
headquartered in Hamburg, Germany. Bauer manages more than 600 magazines,
over 400 digital products and 50 radio and TV stations around the world.
• In 1875 the lithographer Ludolph Bauer made the foundations for the media
company with a print shop for business cards in Hamburg. Bauer Media Group
entered the UK with the launch of Bella magazine in 1987. Bauer Media also
broadcasts TV music channels including The Box TV and 4Music. Bauer own well
known English radio stations such as KISS FM UK and Magic since 2007.
• Bauer targets an audience from ages 18 – 55+ and also for males or females or
both. For around 18 year olds, the magazines are more gossip and to do with
singers and bands, so for a 18 year old girl, the magazine would aim to gossip about
celebrities and about bands like one direction or little mix (like heat), where as a 18
year old boy, the magazine would aim more to pictures of women (like zoo).
3. Future
• Future has 180 magazines focused on a variety of interests from technology, video
games, photography and many more. Future is a media publishing company that is
more commonly known for being a magazine company for major game consoles.
• Future was founded by Chris Anderson. Future was the first magazine to ever
feature free software on a magazine cover. Future was sold in 1994 for £52.7
Million before being bought back in 1998 for £142 Million and in 2001, Chris
Anderson left Future. In 2009, future loss 61% in profits mostly because of the US
advertisement market.
• Some of the publications Future manage are companies like Nintendo, XBOX and
PlayStation.
• In a PlayStation magazine, they would only write about Sony and PlayStation
related subjects, so the audience would be for people who like PlayStation or Sony.
That is the same for a magazine like Nintendo, they would only write about things
like Mario because its Nintendo related.
