2. After having looked at and evaluated
our results from our audience
feedback, we have had a very
successful reaction. It is clear that our
products are successful in our target
audience field, as Bethan, Sophie and
Lois gave us the most successful and
fulfilled reaction. Whereas it was clear
that Rory, an 18 year old male was not
interested in what we had to offer.
3. Sponsorship Reactions…
Emily and Rory…
During watching our sponsorship sequence, Emily had
said that she loved the dress our model was wearing
and said that she wanted to buy the shoes. This is a
successful reaction as it shows that we have showed
off the outfit enough to gain compliments from a
member of our target audience. However, Rory had
said that the shoes aren’t worth the money. This is an
expected reaction, as clearly our products are not
aimed at males. Rory’s reaction might be due to the
fact that although men can see women as component
parts when in the male gaze, the feet are not a
stereotypically sexualized symbol.
4. Lois, Sophie and Bethan…
We had the most successful reaction from the three girls.
This means that we have had success in targeting our
audience, as they fit it. Bethan had said that she liked the
music, and Lois mentioned that our editing technique’s
were ‘cool’. Lois is a member of the young postmodern
audience therefore she recognises the editing as a part of
a ‘cool’ construct and style over substance. At the end,
when they saw that it sponsored Pretty Little Liars,
Bethan seemed to like it, therefore we have again
succeeded in our targeting of our audience.
5. Omar and Stuart…
Although our products are not aimed at males, we had a valuable
reaction from Omar and Stuart. Omar had said that he loved the
shoes, and Stuart said that he loved it all. These reactions are very
important to us as it creates a new secondary audience for our
products. As Omar and Stuart are homosexual they would not be
able to buy the products. If they were heterosexual then they could
be a secondary audience who buy the products for their girlfriends.
This means that Omar and Stuart could be tertiary audience but
this could indicate possible expansion for the brand in to males
clothes.
6. Radio Reactions…
Emily and Rory…
During the viewing of our radio advert, we did not get
much of a reaction from Emily and Rory. Rory looked
very confused, and Emily did not say anything. Rory’s
face suggests that our radio advert was difficult to
understand, and was not appealing to him. At the
end, he mocks the voiceover by sighing. This suggests
that Rory was not interested in the advert, and
neither was Emily.
7. Lois, Sophie and Bethan…
We had a good reaction from Lois, Sophie and
Bethan, as they seemed to enjoy the beat of the
advert, emphasised by their dancing. However,
Sophie had said that she cannot hear what she’s
saying, therefore she must have been distracted by
the beat and the voiceover must have gone too fast.
8. Omar and Stuart…
During this viewing, Stuart had stated that he was excited
about the amount of clothes. This suggests Stuart is
interested in what we have on offer. This is also
emphasised by the fact that Omar told Stuart to get the
website up, meaning Omar wants to see what we have
available to buy. Stuart and Omar again prove they are a
tertiary audience but could also indicate possible
expansion for the brand in male clothes.
9. Spring/Summer Advert…
Emily and Rory…
In this viewing, we experience an argument between
Emily and Rory. Rory mentioned that he found the
model attractive, and that she was classy next to the
car. He had also mentioned that she was fun,
emphasised by the poses the model was doing. This
had made Emily jealous, and therefore maybe
wanting to buy the clothes that the model was
wearing, so that her boyfriend, Rory, would think the
same things about her, therefore she is complicit in
putting herself in Winships theory of the male gaze to
get attention from her boyfriend.
10. Lois, Sophie and Bethan…
Here, we gained valuable feedback from the girls. They
had each said that they like each item of clothing. This is
important because the clothing is what we want to show
off, and we want people to notice the clothing, not just the
model. Lois had said that she liked a location, which is
also important as the locations give out connotations of
what our brand is, for example the bit when the model is
in front of the graffiti. This connotes the liveliness of the
clotting brand and also show the ‘fun loving female’,
therefore shaping our themes.
Do all the girls like the SAME clothing? Are they empowered and
independent if this is the case????????
11. Omar and Stuart…
Here, Omar mentions how our model is gorgeous. As
well as noticing our clothes, it is also important that
we have a model in our adverts who holds the
traditional ideologies about what beauty is. This
therefore is perpetuating the male gaze. It is clear
that we have chosen well as we have had successful
feedback about her in each viewing.
12. Autumn/Winter…
Emily and Rory…
During this viewing, Emily and Rory were still
arguing. Their reactions to our advert were not as
expected, as Emily was saying how she’s going to get
all the male attention when she wears an outfit. This
could be seen as a benefit, however it is insinuating
that it could be attracting the wrong attention from
males, which clearly Rory did not like. This again is
an example of Emily being complicit in putting
herself in the male gaze.
13. Lois, Sophie and Bethan…
We had many successful reactions from the girls again, for
example straight away Bethan states that she loves the
song. This is important because the soundtrack is just as
important as everything else. The soundtrack could lead
to synergy marketing alike to Tom Odell and John Lewis.
Lois mentioned that yet again she thought our editing
techniques were cool, and the girls all had something
positive to say about our choice of clothes. Bethan had
said that an outfit would look good for a party at the
weekend, therefore they are considering buying our
clothes and actually are interested in them. The clothes
focus Bethan on partying; Marxists would argue this is an
example of the economy (fashion retail) distracting the
oppressed audience’s attention from ‘true needs’ like
equality and creativity.
14. Omar and Stuart…
In this viewing, we had very positive feedback from the
boys. Omar had said that he loved the model’s hair and
they both looked like they were enjoying the advert. Again,
the female is split in to her component parts, for example
her hair, which could be argued to objectify her.
