2. Importance of
social lives- go
out a lot-different
outfits/
an interest in
looking good
Likely to purchase
clothes online as
smartphones etc.
make this
accessible and
more instant
3. Again, have access
to devices which
can give instant
gratification
through purchasing
on apps/online.
Digital native- large
involvement in Web 2.0-
we should extend our
campaign on to these
platforms- personal
identity and involvement
through interaction with
the brand.
Similar brands to
ours in their
ethos and
audiences
4. Again, ownership
of converged
devices highlights
that this audience
access services
online. Through
our adverts, they
will know about
our website and
can instantly
access it after
they see the
advert on TV.
5. This group are
busier as they
are managing
careers so ease
of access is
important-smartphones
and tablets.
Online
deliveries to
save time rather
than going to
the high street.
Interested in
fashion and
looking good.
