The film pitch for my media coursework

1. Sophie Carter, Chris West, Aimee
Sampson and Amy Harrington
Our Idea

2. Our Idea
The film genre we chose was Musical. We chose
this because it was a common interest within our
group and we had lots of starting ideas.
We wanted to use the cast of this years school
musical ‘Back to the 80’s’ but changed the idea
due to difficulties in securing a date for the entire
cast to meet and film. Instead we decided to
focus the opening on a single person (main
character) getting ready to go on stage and then
facing the crowd as the star of the school
musical, only for it to be a dream and she then
has to get ready for her school day (day of
auditions for the actual musical).

3. Target Audience Profiles
We created a questionnaire to hand around to
people to gather results on the customers
interests and form Target Audience Profiles.
The questions we asked were based on age,
interest in musicals, purchasing of films and other
things based around our idea.

4. Target Audience Profiles
 The majority of the people we asked were 16-18 year olds however
there were contributions from 19-30 year olds and people who
were over 40. We also seemed to ask more females than males.
Therefore, when most of the people we asked said that they either
watched, or sometimes watched musicals, we can assume that
there was more of a female influence in the answers. This means
that our audience is mostly going to be of the female gender,
although many boys said they watched musicals also. More people
said that they would rather wait until the price goes down before
purchasing DVD’s. This usually means that our audience is mainly
students as they don’t always have lots of money.
 This was proved by the fact that more of the people we asked
answered ‘students’ as opposed to any of the other options. Most
people we asked said they found out about new films by the media
and through friends. Another question we asked was about their
relationship status. The majority of people answered that they
were in a relationship. This may mean that the audience watch
musicals with their partner and that is something that couples
prefer to watch.

5. Conclusions of Results
From these results we can conclude that our
main target audience is females (mostly
students), aged 16-30, that don’t like to
spend lots of money on brand new
DVD’s, they are influenced by the media
and their friends to decide what films to
watch and are in some form of
relationship.

6. Existing Target Audience Profiles
 After researching for TAP online, we found a
presentation made by another media student...

7. Musical Opening – ‘Grease’
The opening sequence of the musical ‘Grease’ is an
animation rather than real life. The song that is
played is sung by Frankie Valli and was written
especially for the musical.
The title for the film is also in this animated style, and
the word ‘Grease’ is written in casual bubble writing
inside the shape of a car (the car which is involved in
the film ‘Greased Lightning’). The production names
are written in a professional bold font.
The names of the main cast are also written in bubble
writing. Instead of a photo there are drawings of each
of the actors as their characters.

8. Musical Opening – ‘Grease’
This animation of Elvis and the screaming
girls I believe is to help the audience
understand the time in which the film is set
by showing a series of photos and drawings
indicating that it is set in the fifties.
The animation of the car is another
reference to the car included in the musical
later (Greased Lightning).
The supporting cast names are displayed
on ‘billboards’ in the animation. They are
written in the groups the characters are in
during the film.

9. Musical Opening – ‘Grease’
Much like the ‘Elvis’ clip, the setting of the
animation includes fifties cars and billboards
to tell the audience when the musical is set.
The names of other main participants in the
films are also displayed on billboards.
The animation moves to the two fifties cars
being followed by a police bike passing the
background of their school. This shows that
the characters are in high school.
The animation then ends and fades to real
life film when the musical begins. This
indicates that the story is about to start.

10. Adam Shankman
 Director, Adam Shankman, was born 27th
November 1964 in Los Angeles. It was here he
gained his love for the theatre. After moving to
New York he began his career as actor and
dancer in the theatre. When he moved back to LA
he became a dancer in music videos including a
video of Janet Jackson’s. He started
choreographing music videos with director Julian
Temple at the age of 24, after which Shankman
choreographed dance and physical comedy in
films, such as ‘Boogie Nights’, ‘George of the
Jungle’ and ‘Inspector Gadget’.

11. Adam Shankman
 Since this, Shankman has directed many well
known films with a particular interest in films with
the musical genre. Shankman directed the film
version of ‘Hairspray’ which aired in 2007 and
was a fantastic success and even generated talk
of a possible squeal. Other musicals he has
directed include; ‘Rock of Ages’ (2012), ‘Prop 8:
The Musical’ (2008) and has also directed
selection of episodes for the popular television
series, ‘Glee’.