2. As we have chosen to sponsor Pretty Little Liars, a show which is aired on
Viva in the UK, it makes sense for us therefore, to also air our TV ads on
VIVA.
Viva is aimed at an audience of those 16+ who seek entertainment and
relaxation from TV programmes. Shows which are currently aired on the
channel are My Super Sweet 16, Jersey Shore and Jackass, meaning that
they are aimed directly at the same target audience as ours. Therefore, it is
appropriate to advertise our clothing brand, which has a male and female
range aimed at 16-24 year olds, on this channel.

3. These are the
two times slots
in which we
would be most
likely to show
our TV ads
due to the
audiences
watching and
the
programmes
aired.