gisjergerkopgkerg

1. Locations Analysis

2. Southampton Street
We have chosen Southampton Street as our location for the car
scene. We feel this is a good location because the buildings on
both sides of the street are different, however to follow the rules
of the 180 degrees, we will be filming on the left hand side of the
street showing the right hand side. The buildings on the right
hand side of the street connote an urban atmosphere, which is
what we want to achieve. The brick walls and the metal gates on
this side emphasise this.
However, the use of the classic
car contradicts this connotation
which reiterates the
representations of our brand
being independent, and the wide
range of our clothes on offer.

3. Manhattan 34
We are using the Manhattan 34 cocktail bar for one of
our locations as it connotes sophistication. It also
highlights Gauntletts empowered female theory, as the
model will be sitting on the bar, connoting controversy
and authority. This is how we want our audience to feel
in our clothes, empowered and confident.

4. Foister Buildings- Function Room
We have chosen this location because it connotes the fun
and lively atmosphere, particularly the dark booth shown in
the picture. We want our brand to be fun, so that our
audience can feel that way in our clothes. This location also
connotes mystery, as the darkness makes it difficult to see,
therefore we will have to have some form of light making
the model appear. This idea links in with our sponsorship
sequence, in sponsoring Pretty Little Liars, as it is all
about mystery.

5. Foister Buildings- Roof
This location connotes empowerment, emphasising Gauntlett’s
theory. The fact that our model will be standing on top of a
rooftop with buildings behind her connotes confidence and the
sense that she can conquer the world. We want our audience
to feel that confidence and envy our model’s, therefore will be
attracted to our brand as they will want to feel as confident
and in control as our model is.

6. HotMess Studio
This location is perfect for our production because it
connotes professionalism. Also, the simplicity of the
white background makes our clothes on the model
stand out, particularly in spotlight. This is what we
want to achieve because following conventions of
typical fashion advertisements, making the clothes
stand out as much as possible is very important.