2. Chosen Brief
Initially when considering the briefs we were set on creating
a documentary. However when brainstorming topics we
realised that creating an advertising campaign for a product
or service was better suited to us. During our research and
planning stage we have found the ancillary tasks of
sponsorship sequence and radio hard to complete especially
radio due to the lack of theory and examples out there that
we could work with. However we have dealt with this well
and have spent more time researching in the harder areas,
eventually coming up with the results we wanted.
Ending up with the idea of creating a online fashion brand
has benefitted us as we are all interested in fashion and have
so far enjoy researching and planning for our product.
3. Audience
In our campaign we are aiming to target a primary
audience of girls aged 16-24 in the income bracket of
C2-E. We felt this audience was a good idea to target
as it includes and age and the ages of people around
us so we feel we can really relate to it.
Now that we have established a really clear target
audience we can make appropriate decisions that
relate to them.
4. Content
Regarding the content of our production we have
brainstormed lots of ideas, some aspiring from current
fashion adverts and others from a range of different
adverts. We have seen different edits, colour schemes
styles, fonts and locations that have helped us develop
some ideas. However we are waiting on the
questionnaire results to finalise these ideas and make
sure it is what our audience want and we be attracted
to.
5. Location Options
From the beginning of our research and planning we
have had a number of locations in mind to film at,
making the decision that using a variety of different
scenes and backgrounds would add character to the
advert. These locations have been previously shown
on the blog with a mention of where they are
situated and how accessible they are.
6. Model
The details of our chosen model has also been
previously mentioned. We have decided that we will
only have one model in our advert and sponsorship
sequence connoting continuity, India will be our
constant in promoting the brand, marketing her as
the face of our service. We feel one person is more
likely to attract a wider audience and she will
become a recognisable icon.
7. Range
We’ve decided that the range we want to create is a
confident and bold range which creates a fun and
edgy feel to the clothes. We want our product to have
style that adapts a daring character that promotes a
message to our audience telling them to be bold and
confident with what they wear.
