audience decoding

1. Millie Yaxley
This magazine is aimed at a female target audience of the
ages 20-30. I know this because they have used colours that
represent females. Gender is represented in this magazine as
women are fashionable. This is an anti-stereotypical magazine
and a stereotypical magazine as women are being
represented as fashionable and stylish, but also they are being
represented as in control and bad. The way that I think this is
an anti-stereotypical magazine because of what Cara is
wearing. She is wearing all black and they have told her to
look into the camera towards the audience which would
represent her being bad and in control but I also think this is
stereotypical because of the way they have used the colours.
The effect that this would have on the audience would be that
the target audience would think of the celebrity as a good role
model for them to follow, and to make women aware that your
appearance to everyone else doesn’t matter .The
representations will satisfy the audience because of the
celebrity that it has on the front. This is a popular celebrity Cara Delevingne who is famous
for her modelling career and her acting. They have portrayed her is a stylish way, looking at
the camera to tell the audience that she is in control and is “looking at her audience”. They
have used her as an example for young women as she will set a good example to be
yourself.
This magazine is aimed at a target audience of males of
18-34 year olds. I know this because of the colours that
they have used. They have used a red and a black theme
for the front cover to try and match the personality of the
celebrity. Gender is represented in this magazine as boys
are bad who have tattoos and look aggressive. This is an
anti-stereotypical magazine because it is stating that guys
are bad who wear black all the time, have loads of tattoos
and look aggressive where in real life, most guys are
smart with good jobs and earn a lot of money. The effect
that this would have on the audience would be a bad role
model for younger guys because they would look at
Eminem and think that being aggressive is a good thing.