1. B Y J E N , K A T Y , O L I V I A A N D M I L L I E
Questionnaire Results
2. We created a questionnaire for each of our adverts so
we could get feedback on them. This will help us to
see the parts of our products which could be better
and also the parts which people understood and
liked. We asked 15 people and the majority of them
were from the target audience we were hoping the
campaign is aimed at. If I asked 50 year old men
then it would not be a reliable set of results because
they will not see the campaign in the same way a
teenage girl will.
4. 1) Do you think the model is suitable?
0
2
4
6
8
10
12
14
16
1) Do you think the model is suitible? Yes No
All 15 people I asked said they thought that India was a suitable
model for the advert.
5. 2) Do you think the clothes are appropriate for
the advert?
14
1
2) Do you think the clothes are
appropriate for the advert?
Yes
No
7% of people I asked said they didn’t think the clothes were
suitable for the advert, this means that 93% said they did.
6. 3) Do you think the music fitted with the season
of clothes?
0
2
4
6
8
10
12
14
3)Do you think the music fitted with the season
of clothes?
Yes No
12 out of 15 people said they thought the music fitted in with the
season of clothes.
7. 4) Do you like the composition of the model
within the frame of the camera?
0
2
4
6
8
10
12
14
16
4) Do you like the composition of the model
within the frame of the camera?
Yes No
The majority of people asked said they liked the composition of the
model with only 1 person in the questionnaire saying they didn’t.
8. 5) Did you like the locations?
0
2
4
6
8
10
12
5) Did you like the locations? Yes No
Around 27% of the people asked said the locations could have been better.
Therefore only 73% of the audience thought the locations where suitable.
9. 6) Do you think he promotes the clothes well?
0
2
4
6
8
10
12
14
6) Do you think she promotes the clothes well? Yes No
12/15 said that the clothed were promoted well.
10. 7) Is the message of the clothes clear?
0
2
4
6
8
10
12
14
16
7) Is the message of the clothes clear? Yes No
100% said they thought they understood the message.
11. 8+9) What did you like/not like?
8) What did you particularly like? 9) Is there anything you didn’t like?
The professional video N/A
Loved the locations and clothes were suitable Could be more models
Like the editing eg flashes, similar to misguided Bar shots
The cinematography Sponsorship sequence could have been smoother
The fast pace and the music No
The music, locations and the outfits No
Skyline shot No
The jumpy shots Possibly more footage in front of car
Range of situations Camera movement could have been more subtle
The clothes No
12. Summary of A/W and S/S advert
Overall the questionnaire for A/W and S/S was fairly positive. We understand
that not everyone is the same therefore not everyone will understand the
message we are trying to portray or even like the advert. 100% of those who
did the questionnaire said they believed that the model was suitable and also
that they understood the message of the clothes. If we look at the audience as
passive and add the culmination theory, then they will have viewed the model
as appropriate because they have been exposed to ideologies over a period of
time about what it is to be beautiful. They have then blindly accepted that our
model is this.
We were happy with this as we believe the message is a very important thing
to understand. We believe that people thought the model was suitable because
she is a similar age to those who we are trying to entice to the business,
therefore girls can relate to the model as they are similar ages. 12/15 said the
music was fitted well to the seasons of the advert and also said the clothes
were prompted well. This is a good number of people therefore we are happy
with our choice of songs. 93% said that the clothes were appropriate which is
important for the audience to think because if they weren't then they will not
want to shop at ‘FYI’.
13. However there were some negatives about the locations with
one saying she thinks the locations need to be everyday places
like cafes or cinemas. Overall 27% didn’t like the locations
therefore we feel that we could of added more everyday
locations to make it more realistic. Also we asked the
questions on things that people didn’t like. Although some
said there wasn’t anything they didn’t like others said there
were. We asked this to see what others didn’t like about the
production so we can see where we have made a few mistake
which will help us later on in other projects. Someone said
they would prefer it if we had more models. This is something
we did look in to however we deemed it as not suitable as we
weren’t able to create a film schedule around2 more models
due to other commitments.
14. Radio advert
In the radio advert the person speaking listed different
types of clothes and then we layered another list of
clothes on top of that. This was to connote that the
online clothing shop contain a wide variety of clothes;
to show the diversity of ‘FYI’. We also presented a beat
in the background to make it more fun and to connote
the brands message of the business being out going
and diverse.
15. 1) Do you think the beat fits in with the adverts?
0
2
4
6
8
10
12
1) Do you think the beat fits in with the
adverts?
Yes No
This graph above shows the majority of people who took the
quiz thought the beat fitted. However 4/15 said it didn’t.
16. 2) Do you think what is said is relevant?
0
2
4
6
8
10
12
14
2) Do you think what is said is relevent? Yes No
12/15 thought that what is said is relevant. This means they feel they
have received enough information about ‘FYI’.
17. 3) Do you think the voice fits in with the
business?
0
2
4
6
8
10
12
14
16
3) Do you think the voice fits in with the
business?
Yes No
Out of the 15 we asked, only 1 person said they didn’t think the voice fitted well.
18. 4) What station would you expect to hear this
advert on?
0
1
2
3
4
5
6
7
8
9
4) What station would you expect
to hear this advert on?
Kiss Capital Heart
We asked the audience where they think they would except to hear this advert
in order to give us an idea which institution to play the advert on.
19. 5) Does the advert give enough information on
the website?
0
2
4
6
8
10
12
14
16
5) Does the advert give enough information on
the website?
Yes No
100% said that they feel there is enough information given.
20. 6) What did you
particularly like?
7) Is there anything you
didn’t like?
The voice fits in well
The name FYI
Wide variety of clothes available
Short and sweet and right to the
point
Different and unique
Element of humour
Pace of advert
The speed of the advert
Content of huge amount of
clothes
The voice
No
No
Beat didn’t really fit in at the end
N/A
No
Became a bit repetitive
Music
Beat didn’t fit
Mixing could have been tighter
The pace of the voice is quite fast
6+7)What did you like/ not like?
21. Summary of Radio advert
We wanted to create a radio advert which is fun and different. By
doing so we added in a beat to the background while someone said the
different types of clothes which are on offer. 11/15 said the beat fitted
in however this means 27% didn’t like the beat. On question 7 where
they were asked what they didn’t like, 2 people said the beat didn’t fit.
Therefore we think the beat would need to change in order to sound
better. We also felt that the beat wasn’t appropriate and didn’t fit in so
this is something we could change before we broadcast our radio
advert. 14/15 said that the voice used fits in with the business. We
believe this is because the voice is a teenage girl promoting teenage
girl clothes, therefore they can relate to the girl. 100% said they think
there was enough information. We believe this is because we added in
the website address which will lead you straight to the clothes online.
By adding the sites address it makes it easily accessible. We could
apply this to Gauntletts theory of the empowered female as the beat in
the background proves that the person listing the clothes is
empowered as she says the clothes in the order she wants to say them
in.
23. 1) Do you think the brand is suitable for the
program?
0
2
4
6
8
10
12
14
1) Do you think the brand is suitable for the program? Yes No
This question is asked to ensure the audience feel the sponsorship
advert fits in with the programme. 13/15 feel that it does.
24. 2) Do you think the use of only one outfit is
suitable?
0
2
4
6
8
10
12
2) Do you think the use of only one outfit is
suitable?
Yes No
11/15 believe the use of one outfit is suitable.
25. 3) Do you understand the relevance of the advert going
in to the jewelry box at the end of the sequence?
0
2
4
6
8
10
12
3) Do you understand the relevance of the
advert going in to a jewlerry box at the end of
the sequence?
Yes No
10/15 said that they understand the relevance of the jewellery box.
26. 4) What did you
particularly like?
5) is there anything you
didn’t like?
The choice of locations and model
Colour scheme
The colourful split screens
N/A
The music and effect
Shot of ponytail and heels
The music is catchy
The quick cuts and fast paced
The graphics
The editing
Effects
The different types of effects used
No
Swinging hair movement
has been done before
No
N/A
N/A
No
No
No
No
No
4+5) What did you like/not like?
27. Summary of Sponsorship advert
We created a sponsorship advert for ‘Pretty Little Liars’. 13/14 said they
thought we created an advert which was suitable for the program. We believe
that it could be possible that the 2 people who said no could not of watched
the advert therefore they didn’t know weather is did or not. Also 13/15 said
they thought the use of one outfit was suitable, which we think is because it is
a quick and short advert therefore its not necessary to use lots of different
outfits. The reason for the sponsored advert is so that people know what the
business is therefore we didn’t think it was necessary to include more outfits.
10 out of 15 said they understood the relevance of the jewelry box. We think
that because we have tried to create a sophisticated connotation for the 3
frames moving in to the box, this could be too complex for the audience we
are aiming at. When asked what they particularly liked a lot said most people
said they thought the effects were good which we are happy with as we liked
the effects we added in as we believe it fitted in well with the music. We
thought the majority of the audience would like the effects as it helped us to
create a conventional sponsorship sequence.
28. 1) Do you think all the adverts like together as a
campaign?
0
2
4
6
8
10
12
14
16
1) Do you think they all link together as a
campain?
Yes No
100% said they think the promotion package all links together.
29. 2) Would the advert convince toy to look at our
website?
0
2
4
6
8
10
12
14
2) Would the adverts convince you to look at
our website?
Yes No
13/15 said they were convinced to look at the advert.
30. 3) Do you think you are the correct target
audience for our brand?
0
2
4
6
8
10
12
14
3) Do you think you are the correct target
audience for our brand?
Yes No
13/15 said they think they are the correct target audience.
31. Summary of overall questionnaire
100 % said they think the adverts all link together as a promotional
package. Also 13/15 said that the advert has enticed them to look at the
website. The other 2 might have different taste in clothes as we are aware
that not everyone will like the same clothes. 13/15 saying they think they
are the correct target market. We think that the 2 people who don’t think
they are is because they were slightly older than the target audience we
picked however they told us that they believe it is for 16-24 year olds.
