24. But wait, there is more โฆ
http://www.nielsenbuzzmetrics.com/cgm.asp
25. Social Media matters because โฆ
โข Different than Broadcast Media
โข To cultivate the next generation of
donors
โข Rapid Word of Mouth
โข The Trust factor
27. Challenges
Skepticism
Lack of Understanding
Time suck
Individualโs authentic voice on
behalf of organization versus
institutional messaging
Too much of a good thing
Lack of resources
Need a strategy
ROI
28. Tools come and go, a strategy based on
experimentation sustains โฆ
45. Ladder of Engagement
Participator Type
Instigators
Evangelists
Donors
Spreaders
Happy
Bystanders
Listen Share Money Solicit Create
Involvement
Personal Fundraiser does the Network Weaving
86. Lessons Learned About Strategy
โขOpen the Kimono
โขMake it personal
โขUse the Ladder of Engagement
โขStories
โขThe Three Rโs of Network Weaving
โขFun, Humor, Easy, Urgency, and
Competitive Spirit
โขSay thank you in creative ways