Why Collaboration Fails and How Gamification Can Help

1. The Game of
Collaboration
Roan Yong

2. 1 Why Collaborate
2 Why Collaboration Fails
3 How gamification can help

3. 1 Why Collaborate
2 Why Collaboration Fails
3 How gamification can help

4. Why Collaborate?

5. 10,000 hours

6. I Need To
GROW

7. Greater
Result!
People

8. Merge Ideas
/ Expertise
Productivity
Collaboration Innovation

9. 1 Why Collaborate
2 Why Collaboration Fails
3 How gamification can help

10. Distorted sense of
Altruism + Socialism
Shared Purpose can
overcome self-interest
Being Leaderless

11. Distorted sense of
Altruism + Socialism
Shared Purpose can
overcome self-interest
Being Leaderless

12. Altruism + Socialism
Personal sacrifice to
benefit others
Everyone receives equal
rewards / recognition

13. People who are
motivated by
altruism are rare

14. People will kick-out
liabilities!

15. not to help the weak
But to make themselves
strong

16. Greater
Result!
People

17. You keep & reward
incompetent people in
the collaboration

18. Distorted sense of
Altruism + Socialism
Shared Purpose can
overcome self-interest
Being Leaderless

19. Shared Purpose is
a starting point

20. “How to do it
collectively”

21. A damn good starting point
But not sufficient

22. You expect self-interest to
“disappear” – because of shared
purpose

23. Distorted sense of
Altruism + Socialism
Shared Purpose can
overcome self-interest
Being Leaderless

24. What do they want?
Image ©Long Island Rose in Flickr

25. What do they want?
Image ©Phil King (Man Alive!) in Flickr

26. raises awareness but
sending mixed messages
doesn’t solve the problem

27. Is a collective action
but not yet a
collaboration

28. Lurkers
90%
Active Members
9%
Tribal
Leaders
1%

29. Connect “the most
passionate” people
Collective (Tribal leaders)
action
Collaboration

30. You don’t connect the
“tribal leaders” within
the collaborative
community
Image ©creatrixtiara in Flickr

31. FAIL
Incompetent people are in it
Self-interest is not managed
Tribal leaders aren’t connecting

32. 1 Collaboration: Why, Who, What
2 Why Collaboration Fails
3 How gamification can help

33. Gamification?
Achieving goals
Fun. Addictive.
Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

34. INJECT CAPITALISM
Personal Earn
Mastery Incentives
Visible progress

35. Attract the right people
Motivate tribal leaders to connect
Fair Reward based on contribution

36. Visibility on collaborative task
Visibility on collaborators
Fair incentives based on
contribution

37. Makes sense because

38. Collaboration is a second
nature to gamers
You collaborate with
strong gamers to win

39. The quests are visible

40. Strengths and
weaknesses are shown

41. Leaders will
emerge naturally
Allows you to build
Everyone gets fair
reputation
reward

42. Dude…let me tell you:
Gamification is real!!

43. Task Autonomy

44. Social Validation

45. Reputation System

46. Expertise Search

47. Contribute based
Task Autonomy on skills / interests
Visibility on
Social Validation collaborative task
Reputation system Visibility on
collaborators
Expertise Search

48. More companies are gamifying collaboration!
Image ©Tom Edwards from imediaconnection

49. e-book
www. roanyong.com
@roanyong
roan_yong@yahoo.com
roan.yong
roan julius indra bit.ly/sociacol