The Game of Collaboration

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Why Collaboration Fails and How Gamification Can Help

The Game of Collaboration

  1. 1. The Game ofCollaboration Roan Yong
  2. 2. 1 Why Collaborate2 Why Collaboration Fails3 How gamification can help
  3. 3. 1 Why Collaborate2 Why Collaboration Fails3 How gamification can help
  4. 4. Why Collaborate?
  5. 5. 10,000 hours
  6. 6. I Need ToGROW
  7. 7. Greater Result!People
  8. 8. Merge Ideas/ Expertise ProductivityCollaboration Innovation
  9. 9. 1 Why Collaborate2 Why Collaboration Fails3 How gamification can help
  10. 10. Distorted sense ofAltruism + SocialismShared Purpose canovercome self-interestBeing Leaderless
  11. 11. Distorted sense ofAltruism + SocialismShared Purpose canovercome self-interestBeing Leaderless
  12. 12. Altruism + Socialism Personal sacrifice to benefit others Everyone receives equal rewards / recognition
  13. 13. People who aremotivated byaltruism are rare
  14. 14. People will kick-outliabilities!
  15. 15. not to help the weakBut to make themselvesstrong
  16. 16. Greater Result!People
  17. 17. You keep & rewardincompetent people inthe collaboration
  18. 18. Distorted sense ofAltruism + SocialismShared Purpose canovercome self-interestBeing Leaderless
  19. 19. Shared Purpose isa starting point
  20. 20. “How to do itcollectively”
  21. 21. A damn good starting pointBut not sufficient
  22. 22. You expect self-interest to“disappear” – because of sharedpurpose
  23. 23. Distorted sense ofAltruism + SocialismShared Purpose canovercome self-interestBeing Leaderless
  24. 24. What do they want?Image ©Long Island Rose in Flickr
  25. 25. What do they want?Image ©Phil King (Man Alive!) in Flickr
  26. 26. raises awareness butsending mixed messagesdoesn’t solve the problem
  27. 27. Is a collective actionbut not yet acollaboration
  28. 28. Lurkers 90%Active Members 9% Tribal Leaders 1%
  29. 29. Connect “the most passionate” peopleCollective (Tribal leaders) action Collaboration
  30. 30. You don’t connect the “tribal leaders” within the collaborative communityImage ©creatrixtiara in Flickr
  31. 31. FAILIncompetent people are in itSelf-interest is not managedTribal leaders aren’t connecting
  32. 32. 1 Collaboration: Why, Who, What2 Why Collaboration Fails3 How gamification can help
  33. 33. Gamification?Achieving goalsFun. Addictive.Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.
  34. 34. INJECT CAPITALISM Personal Earn Mastery IncentivesVisible progress
  35. 35. Attract the right peopleMotivate tribal leaders to connectFair Reward based on contribution
  36. 36. Visibility on collaborative taskVisibility on collaboratorsFair incentives based oncontribution
  37. 37. Makes sense because
  38. 38. Collaboration is a second nature to gamersYou collaborate withstrong gamers to win
  39. 39. The quests are visible
  40. 40. Strengths andweaknesses are shown
  41. 41. Leaders will emerge naturallyAllows you to build Everyone gets fairreputation reward
  42. 42. Dude…let me tell you:Gamification is real!!
  43. 43. Task Autonomy
  44. 44. Social Validation
  45. 45. Reputation System
  46. 46. Expertise Search
  47. 47. Contribute basedTask Autonomy on skills / interests Visibility onSocial Validation collaborative taskReputation system Visibility on collaboratorsExpertise Search
  48. 48. More companies are gamifying collaboration!Image ©Tom Edwards from imediaconnection
  49. 49. e-bookwww. roanyong.com@roanyongroan_yong@yahoo.comroan.yongroan julius indra bit.ly/sociacol

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