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Giving Good Poke - Uncut Version


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This is full version that will get major surgery but need to keep to create a longer version for possible use in Minnesota keynote.

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Giving Good Poke - Uncut Version

  1. 1. Giving Good Poke Using Social Apps and Media for Social Causes Beth Kanter, Beth’s Blog
  2. 2. Enough about me … Photo by Steve Goodman
  3. 3. Let’s Talk About My Social Media Profiles & Presence Communities RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
  4. 4. Enough about my social media and apps, let’s talk about my social causes!
  5. 5. Contest Opens: December 13, 2007 3:00 PM
  6. 6. December 13, 2007 3:01 PM
  7. 7. I open my Kimono
  8. 8. Strategy Make It Personal Theory
  9. 9. “The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
  10. 10. Ladder of Engagement Participator Type Instigators Evangelists Donors Spreaders Happy Bystanders Listen Share Money Solicit Create Involvement Network Weaver
  11. 11. Strategy: Stories
  12. 12. Strategy Three R’s of Network Weaving
  13. 13. Relationship Building
  14. 14. Rewards
  15. 15. Reciprocity
  16. 16. The Three R’s of Network Weaving In Action
  17. 17. Strategy Fun, Humor, Easy Urgency, Competition, and Passion!
  18. 18. What’s more fun than a birthday party?
  19. 19. 125 people donated!
  20. 20. But my birthday was Jan. 11th and we had 20 more days to go …
  21. 21. With 36 hours before the deadline …
  22. 22. •Open the Kimono •Make it personal •Use the Ladder of Engagement •Stories •The Three R’s of Network Weaving •Fun, Humor, Easy, Urgency, and Competitive Spirit •Say thank you in meaningful and creative ways