Social Media 101

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Presentation for The Junior League of Chicago

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  • Social Media 101

    1. 1. Social Media 101Venson Kuchipudi - Life Net Inc.April 18, 2012
    2. 2. So What’s Social Media? http://www.youtube.com/watch?v=x0EnhXn5boM
    3. 3. It’s a Framework of Life People Information Connections Social Media Emulates Real Life (It’s the first technology advancement to do so)
    4. 4. People• Deepens relationships• Gives them a voice• Empower them• Influences them “Social Media is about sociology and• psychology more than technology.” Increases trust – Brain Solis Principal of FutureWorks• Drives action
    5. 5. Connections• Includes friends, acquaintances, businesses, products, causes, ideas...• Facilitates discovery• Builds communities• “Networking is not about hunting. It is Strengthens communities about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if• Fosters word-of-mouth you remember that.” – Dr. Ivan Misner, NY bestselling• author & founder of BNI Increases collaboration
    6. 6. Information• Everyone is a publisher & consumer• Democratized - accessible anywhere, anytime, and to everybody• Aggregated, organized, & personalized• Consumer (influencer) driven “Chances are your company’s white paper won’t go viral. But sharing knowledge you’ve gathered through your• Encourages participation trade can go a long way toward boosting your brand.” – April Joyner, business reporter• Photos & videos dominate
    7. 7. Who Uses Social Media
    8. 8. Social Media Landscape• Social Publishing• Social Sharing• Social Playing• Social Networking• Social Buying• Social Localization
    9. 9. Best Practices
    10. 10. Case StudyCharity Water http://www.charitywater.org/
    11. 11. Socially Integrated Drives Participation States The Issues Shows Progress Differentiators http://www.charitywater.org/
    12. 12. Visualizes Data http://www.charitywater.org/
    13. 13. Personal Content Stories and Pictures of Your ProjectVideos ofYour Project http://www.charitywater.org/
    14. 14. Clear Objectives http://www.charitywater.org/
    15. 15. Takeaways• Identify your goals and objectives • Awareness, demand, action, sales• Find or create a like minded community • Facebook, LinkedIn, Twitter, Blogs• Create or find content for them • Stories, pictures, video• Make your content re-sharable • Amazing, funny, controversial, personal• Drive every action back to your objectives• Listen first. Start small, then expand Social Media Is Not Websites, It’s Experiences
    16. 16. It’s About People• Social Media builds • Social Media interacts relationships that: using new toolsets that: • Increase trust • Increase reach • Increase awareness • Increase speed • Drive demand • Persists over time • Foster collaboration • Encourage participation
    17. 17. Learn More Contact Me: venson@thelifenet.com 773.519.6446 Follow Me: http://www.linkedin.com/in/vensonkuchipudi http://www.twitter.com/venson Get a Link to This Presentation: Text Venson to 50500

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