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Beth Kanter, Beth’s Blog Moderator & Session Designer ROI Nonprofit  Poetry Slam Social Media
Brave Four Panelists Cram Will Danielle Brigida David J. Neff Wendy Harman Carie Lewis
Flickr photo by Bearpark Their ROI stories into five minutes time
slides  Powerpoint  their  present And in rhyme
Expert judges will listen and let it rip Photo by Shel Israel KD Paine Geoff Livingston Holly Ross Photo by Brian Solis
And share many a metrics and measurement tip Photo by smitty
Photo by Shel Israel Geoff Livingston KD Paine Holly Ross Our expert judges will impress
Flickr photo by Bearpark They will share wisdom in five minutes or less
Dear audience you will also have a turn Photo by peterjlambert
Don’t just sit back and passively learn Photo by sveeta
#roi
Social MEDIA  ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
a Social Media Nonprofit ROI we'll hand you the mic poem Photo by dirindi
Listen my geeks and you shall hear
How these  four nonprofits persevere
listen, learn, and adapt to apply David Armano's KD Paine's calculate and map measure
to their twitter, blog, or facebook app
Best of all,  their directors don't think social media's crap Photo by edyson
They helped their directors understand How social media improves their brand
extends their programs and services too
They will share this in poetic form like haiku or limericks, rap or spoken word Photo by katiecowden
giving you insights you never heard Wow! Photo by jesper
So now you know the format of the panel Photo by clankennedy
And how to participate in the backchannel
For the next hour, they’ll be our mentors Let introduce our judges, moderators, and presenters
 
they'll toss urls into the twitter stream so extra meaning the audience can glean Photo by peterjlambert
 
Our judges are experts in what they do I’m going to introduce them to you Photo by pbo31
First we have the queen of measurement KD Paine Who knows more than anyone can claim about the topic  Buy her book
All hail to the measurement queen Photo by wolfhound
Put her URL into the Twitter stream! www.themeasurementstandard.com
Our next judge is Holly Ross www.nten.org She’s the nonprofit technology boss Our next judge is Holly Ross She’s the nonpr...
Oh my god, take a look She’s just published a new book! There’s a chapter on ROI!
Geoff Livingston is judge number three http://www.livingstonbuzz.com/ He’s an expert on social media strategy Photo by Bri...
 
First up is Danielle Brigida, NWF’s Social Media Maven She will tell her story spoofing Poe’s, The Raven
Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red Cross
shares how social media leads to some income David J. Neff will speak to the beat of a drum
And, now it's time to start the fun Let's hear from poet number one
The Return How the National Wildlife Federation ®  captures return on investment through engagement using Twitter. Based o...
What can we measure? Social  interactions  and what they stand for…
<ul><li>Potential Metrics to Track </li></ul><ul><li># of Friends  </li></ul><ul><li>People taking action </li></ul><ul><l...
I used Twitter to engage… … and learned what people liked. WILDLIFE
Web Traffic From Twitter Page views nevermore?
NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
I Continued Tracking… <ul><li>Friends thru Social Media </li></ul><ul><li>People taking action </li></ul><ul><li>People bl...
Used “Listening” Tools
Replies and Feedback
A chance for program assistance?
People share their wildlife sightings
http://search.twitter.com
NWF: Wildlife Watch on   Robin in Park, Maryland #NWF
Understanding Social Media
Set Tangible Goals <ul><li>50 unique Twitter Users </li></ul><ul><li>200 Wildlife sightings in first month </li></ul><ul><...
Combine Old and New Techniques NWF Press Release Blog
Working Together Made It  Possible to Integrate Twitter Twitter Feed On Our Website!
Learn and   Apply Originally uploaded to Flickr by Steven S. Study…then Test!
Always Consider the Immeasurable Benefits...
This I hope and so much more
Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
Flickr photo by Bearpark Let us know why in five minutes or less …
 
Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
Place holder
Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
Flickr photo by Bearpark Let us know why in five minutes or less …
 
Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red
American Red Cross <ul><li>A Seussian Case Study </li></ul><ul><li>Disaster Online Newsroom </li></ul><ul><li>http://newsr...
ROI ROI
My, There are Many Kinds of ROI old ROI new ROI
toll soul
 
listening talking embracing supporting energizing What Result Did We Expect?
Weekly View Numbers for Ike Online Newsroom and Gustav Online Newsroom Comment on the Hurricane Ike Newsroom:  “ This site...
What are the Goals? Disclose Disaster Response Process smelly underbelly understand planned
What are the Goals? less calls    show our vols juggling disaster balls  
What are the Goals? be quicker be slicker
Why use Social Media for Disaster Response? distribute info when the wind gets breezy
Who is the Audience? Media People affected and their families Supporters
Who is the Audience? ..and what is their motivation? influence sustenance assurance curious
Define the Metrics What did we want to become? Trusted Fast Top of Mind Helpful
What are the benchmarks? views & hits try, try, try links subjects
What are the benchmarks?  add?  take away? increasing clout?
Pick the tools main fuel show glory for the ears volunteers
What is our Progress?   tell me, tell me, what is new?
Analyze Results, Glean Insight, and Take Action room to grow try out to all out
accident? accomplishment?
http://newsroom.redcross.org
Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
Flickr photo by Bearpark Let us know why in five minutes or less …
 
Shares how social media leads to some income David Neff will speak to the beat of a drum
Oh, Judges were your impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
Flickr photo by Bearpark Let us know why in five minutes or less …
Social MEDIA  ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
a Social Media Nonprofit ROI we'll hand you the mic poem
Thank you everyone! Did you enjoy? Photo by ppdigital you learned about ROI! Type into Twitter one thing
Throw your tape measure schwag in the air If you did, here’s a dare Photo by cgc
Now it time to enjoy the parties Thanks poets, judges, and audience – you’re all smarties Photo by laughingsquid
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SXSW Poetry Slam Slides

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SXSW Poetry Slam Slides

  1. Beth Kanter, Beth’s Blog Moderator & Session Designer ROI Nonprofit Poetry Slam Social Media
  2. Brave Four Panelists Cram Will Danielle Brigida David J. Neff Wendy Harman Carie Lewis
  3. Flickr photo by Bearpark Their ROI stories into five minutes time
  4. slides Powerpoint their present And in rhyme
  5. Expert judges will listen and let it rip Photo by Shel Israel KD Paine Geoff Livingston Holly Ross Photo by Brian Solis
  6. And share many a metrics and measurement tip Photo by smitty
  7. Photo by Shel Israel Geoff Livingston KD Paine Holly Ross Our expert judges will impress
  8. Flickr photo by Bearpark They will share wisdom in five minutes or less
  9. Dear audience you will also have a turn Photo by peterjlambert
  10. Don’t just sit back and passively learn Photo by sveeta
  11. #roi
  12. Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
  13. a Social Media Nonprofit ROI we'll hand you the mic poem Photo by dirindi
  14. Listen my geeks and you shall hear
  15. How these four nonprofits persevere
  16. listen, learn, and adapt to apply David Armano's KD Paine's calculate and map measure
  17. to their twitter, blog, or facebook app
  18. Best of all, their directors don't think social media's crap Photo by edyson
  19. They helped their directors understand How social media improves their brand
  20. extends their programs and services too
  21. They will share this in poetic form like haiku or limericks, rap or spoken word Photo by katiecowden
  22. giving you insights you never heard Wow! Photo by jesper
  23. So now you know the format of the panel Photo by clankennedy
  24. And how to participate in the backchannel
  25. For the next hour, they’ll be our mentors Let introduce our judges, moderators, and presenters
  26.  
  27. they'll toss urls into the twitter stream so extra meaning the audience can glean Photo by peterjlambert
  28.  
  29. Our judges are experts in what they do I’m going to introduce them to you Photo by pbo31
  30. First we have the queen of measurement KD Paine Who knows more than anyone can claim about the topic Buy her book
  31. All hail to the measurement queen Photo by wolfhound
  32. Put her URL into the Twitter stream! www.themeasurementstandard.com
  33. Our next judge is Holly Ross www.nten.org She’s the nonprofit technology boss Our next judge is Holly Ross She’s the nonprofit technology boss
  34. Oh my god, take a look She’s just published a new book! There’s a chapter on ROI!
  35. Geoff Livingston is judge number three http://www.livingstonbuzz.com/ He’s an expert on social media strategy Photo by Brian Solis
  36.  
  37. First up is Danielle Brigida, NWF’s Social Media Maven She will tell her story spoofing Poe’s, The Raven
  38. Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
  39. Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red Cross
  40. shares how social media leads to some income David J. Neff will speak to the beat of a drum
  41. And, now it's time to start the fun Let's hear from poet number one
  42. The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]
  43. What can we measure? Social interactions and what they stand for…
  44. <ul><li>Potential Metrics to Track </li></ul><ul><li># of Friends </li></ul><ul><li>People taking action </li></ul><ul><li>People blogging about us </li></ul><ul><li>People linking to us </li></ul><ul><li>People participating in programs </li></ul>
  45. I used Twitter to engage… … and learned what people liked. WILDLIFE
  46. Web Traffic From Twitter Page views nevermore?
  47. NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
  48. I Continued Tracking… <ul><li>Friends thru Social Media </li></ul><ul><li>People taking action </li></ul><ul><li>People blogging about us </li></ul><ul><li>People linking to us </li></ul><ul><li>People participating in programs </li></ul>
  49. Used “Listening” Tools
  50. Replies and Feedback
  51. A chance for program assistance?
  52. People share their wildlife sightings
  53. http://search.twitter.com
  54. NWF: Wildlife Watch on Robin in Park, Maryland #NWF
  55. Understanding Social Media
  56. Set Tangible Goals <ul><li>50 unique Twitter Users </li></ul><ul><li>200 Wildlife sightings in first month </li></ul><ul><li>At least 5 tweets a day </li></ul>
  57. Combine Old and New Techniques NWF Press Release Blog
  58. Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
  59. Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!
  60. Always Consider the Immeasurable Benefits...
  61. This I hope and so much more
  62. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  63. Flickr photo by Bearpark Let us know why in five minutes or less …
  64.  
  65. Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
  66. Place holder
  67. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  68. Flickr photo by Bearpark Let us know why in five minutes or less …
  69.  
  70. Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red
  71. American Red Cross <ul><li>A Seussian Case Study </li></ul><ul><li>Disaster Online Newsroom </li></ul><ul><li>http://newsroom.redcross.org </li></ul>
  72. ROI ROI
  73. My, There are Many Kinds of ROI old ROI new ROI
  74. toll soul
  75.  
  76. listening talking embracing supporting energizing What Result Did We Expect?
  77. Weekly View Numbers for Ike Online Newsroom and Gustav Online Newsroom Comment on the Hurricane Ike Newsroom: “ This site was wonderful! It is a great resource for anyone in need or wanting information about current American Red Cross relief acts. Great site. Easy to navigate. Well organized. Great job! I loved the pictures! They really help you to feel like you know what is going on.”
  78. What are the Goals? Disclose Disaster Response Process smelly underbelly understand planned
  79. What are the Goals? less calls   show our vols juggling disaster balls 
  80. What are the Goals? be quicker be slicker
  81. Why use Social Media for Disaster Response? distribute info when the wind gets breezy
  82. Who is the Audience? Media People affected and their families Supporters
  83. Who is the Audience? ..and what is their motivation? influence sustenance assurance curious
  84. Define the Metrics What did we want to become? Trusted Fast Top of Mind Helpful
  85. What are the benchmarks? views & hits try, try, try links subjects
  86. What are the benchmarks? add? take away? increasing clout?
  87. Pick the tools main fuel show glory for the ears volunteers
  88. What is our Progress? tell me, tell me, what is new?
  89. Analyze Results, Glean Insight, and Take Action room to grow try out to all out
  90. accident? accomplishment?
  91. http://newsroom.redcross.org
  92. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  93. Flickr photo by Bearpark Let us know why in five minutes or less …
  94.  
  95. Shares how social media leads to some income David Neff will speak to the beat of a drum
  96. Oh, Judges were your impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  97. Flickr photo by Bearpark Let us know why in five minutes or less …
  98. Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
  99. a Social Media Nonprofit ROI we'll hand you the mic poem
  100. Thank you everyone! Did you enjoy? Photo by ppdigital you learned about ROI! Type into Twitter one thing
  101. Throw your tape measure schwag in the air If you did, here’s a dare Photo by cgc
  102. Now it time to enjoy the parties Thanks poets, judges, and audience – you’re all smarties Photo by laughingsquid

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