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li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Networking 101
It’s not _____ you know;
it’s _____ you know.
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
You = rock starYou = rock star
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
It’s not vain.
It’s active career and
reputation management.
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Linkedin LOVES search.
Linkedin NEEDS search.
Feed it to rise in th...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
What are you hiding?
Are you a digital hermit?
Either way, bad news...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Employers are sizing you up
93% check out social profiles
64% fence...
li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
““If you don’t like what’sIf you don’t like what’s
being said, change t...
li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Here I am
Title? Yawn.
Say something about your
sexy, amazing self....
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
I’m amazing
What makes you amazing?
Write that.
Be yourself.
Think ...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
I do cool stuff
What problems did you solve?
When were you a leader...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
See? I told you
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Build Your Street Cred
Add your strengths
Nix old ones
Boost new sk...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Add your stuff
Show your amazing
contributions to the amazing
world...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Say my name, say my name
Cross platform consistency
builds your per...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
CreepersCreepers
gonnagonna
creepcreep
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Performance metrics.
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Six degrees…
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Don’t be this guy
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Personalize It
Ditch the canned invite &
reply when you accept a
co...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Leave a footprint
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Leave a footprint
Proactive
Share an article
Recommend a resource
E...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Write an article
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Publish a post
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
All-Star Profile
• Decent photo
• Current job title
• 50 connection...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Pimp it in five minutes
1. Do one:
• Add or accept connections
• Tw...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Great resources & help
Linkedin
Mashable
Youtube
Search tool
Creep ...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Let’s connect
Jeff Ebbing, Marketing Guy
LI: Jeff Ebbing
T: jeff_eb...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Monitor your online rep
Smart job search – defensive googling:
http...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Useful job prep & search links
What 80% employers do before an inte...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Tips & stuff
How to write an invitation:
http://blog.hubspot.com/ma...
li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Fb privacy
http://newsroom.fb.com/news/2014/09/privacy-checkup-is-n...
li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
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Pimp My Profile - Build your profile like a bawss!

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Linkedin is a super-powerful tool for professional networking. Yet many of us have crappy profiles. Here are some tips to de-crapify your profile and stand out from the crowd and be the awesome person you know you are.

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Pimp My Profile - Build your profile like a bawss!

  1. 1. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
  2. 2. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Networking 101 It’s not _____ you know; it’s _____ you know.
  3. 3. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
  4. 4. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
  5. 5. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com You = rock starYou = rock star
  6. 6. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
  7. 7. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com It’s not vain. It’s active career and reputation management.
  8. 8. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Linkedin LOVES search. Linkedin NEEDS search. Feed it to rise in the ranks.
  9. 9. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com What are you hiding? Are you a digital hermit? Either way, bad news for you.
  10. 10. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
  11. 11. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Employers are sizing you up 93% check out social profiles 64% fence-sitters will REJECT you
  12. 12. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu ““If you don’t like what’sIf you don’t like what’s being said, change thebeing said, change the conversation”conversation”
  13. 13. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
  14. 14. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Here I am Title? Yawn. Say something about your sexy, amazing self. Think keyword search.
  15. 15. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com I’m amazing What makes you amazing? Write that. Be yourself. Think keyword search.
  16. 16. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com I do cool stuff What problems did you solve? When were you a leader? How you did make it rain all up in herre. Think keyword search.
  17. 17. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com See? I told you
  18. 18. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Build Your Street Cred Add your strengths Nix old ones Boost new skills Who endorses you? For what? Give love, get love
  19. 19. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Add your stuff Show your amazing contributions to the amazing world of amazingness. Projects, blogs, websites…
  20. 20. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Say my name, say my name Cross platform consistency builds your personal brand & makes it easy to find you.
  21. 21. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com CreepersCreepers gonnagonna creepcreep
  22. 22. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Performance metrics.
  23. 23. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
  24. 24. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Six degrees…
  25. 25. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Don’t be this guy
  26. 26. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Personalize It Ditch the canned invite & reply when you accept a connection. It makes an excellent impression and takes near-zero effort.
  27. 27. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Leave a footprint
  28. 28. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Leave a footprint Proactive Share an article Recommend a resource Extend an invitation Write a recommendation Publish a post Reactive Congratulate Like or comment Offer advice Follow up online
  29. 29. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
  30. 30. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Write an article
  31. 31. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Publish a post
  32. 32. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
  33. 33. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com All-Star Profile • Decent photo • Current job title • 50 connections • 3 past & current jobs • Education • Skills & expertise
  34. 34. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Pimp it in five minutes 1. Do one: • Add or accept connections • Tweak your profile • Post something • Acknowledge your peeps’ activity • Check your creeper list 1. More time? Research prospects, read articles, search groups, target employers… whatever!
  35. 35. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Great resources & help Linkedin Mashable Youtube Search tool Creep profiles
  36. 36. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Let’s connect Jeff Ebbing, Marketing Guy LI: Jeff Ebbing T: jeff_ebbing jeffebbing101@gmail.com More Slideshare.net love
  37. 37. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Monitor your online rep Smart job search – defensive googling: http://www.huffingtonpost.com/susan-p-joyce/smart-job-search-strateg Reputation mgt & recovery: http://www.workcoachcafe.com/2012/12/03/job-search-reputation-man Google Alerts: https://www.google.com/alerts OnlineID Calculator: http://www.onlineidcalculator.com/index.php Klout: http://klout.com/home
  38. 38. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Useful job prep & search links What 80% employers do before an interview: http://www.huffingtonpost.com/susan-p-joyce/job-search- tips_b_4834361.html?utm_hp_ref=tw The muse https://www.themuse.com/ Social media mistakes http://time.com/money/3019899/10- facebook-twitter-mistakes-lost-job-millennials-viral/
  39. 39. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Tips & stuff How to write an invitation: http://blog.hubspot.com/marketing/customized-linkedin-invitation- template?utm_campaign=Marketing%20Blog%20on%20Social %20Media&utm_content=11478359&utm_medium=social&utm_ source=linkedin Linkedin top ten tips, including blogging tip http://www.forbes.com/sites/lizryan/2016/03/04/ten-things- always-to-do-on-linkedin/2/#5d12fc71beeb
  40. 40. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com Fb privacy http://newsroom.fb.com/news/2014/09/privacy-checkup-is-now- rolling-out/ Fb privacy settings: http://www.informationweek.com/strategic- cio/it-strategy/8-facebook-privacy-settings-to-check/d/d- id/1317950
  41. 41. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu

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