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1. Beth Kanter, Beth’s Blog Moderator & Session Designer ROI Nonprofit Poetry Slam Social Media

2. Brave Four Panelists Cram Will Danielle Brigida David J. Neff Wendy Harman Carie Lewis

3. Flickr photo by Bearpark Their ROI stories into five minutes time

4. slides Powerpoint their present And in rhyme

5. Expert judges will listen and let it rip Photo by Shel Israel KD Paine Geoff Livingston Holly Ross Photo by Brian Solis

6. And share many a metrics and measurement tip Photo by smitty

7. Photo by Shel Israel Geoff Livingston KD Paine Holly Ross Our expert judges will impress

8. Flickr photo by Bearpark They will share wisdom in five minutes or less

9. Dear audience you will also have a turn Photo by peterjlambert

10. Don’t just sit back and passively learn Photo by sveeta

11. #roi

12. Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman

13. a Social Media Nonprofit ROI we'll hand you the mic poem Photo by dirindi

14. Listen my geeks and you shall hear

15. How these four nonprofits persevere

16. listen, learn, and adapt to apply David Armano's KD Paine's calculate and map measure

17. to their twitter, blog, or facebook app

18. Best of all, their directors don't think social media's crap Photo by edyson

19. They helped their directors understand How social media improves their brand

20. extends their programs and services too

21. They will share this in poetic form like haiku or limericks, rap or spoken word Photo by katiecowden

22. giving you insights you never heard Wow! Photo by jesper

23. So now you know the format of the panel Photo by clankennedy

24. And how to participate in the backchannel

25. For the next hour, they’ll be our mentors Let introduce our judges, moderators, and presenters

27. they'll toss urls into the twitter stream so extra meaning the audience can glean Photo by peterjlambert

29. Our judges are experts in what they do I’m going to introduce them to you Photo by pbo31

30. First we have the queen of measurement KD Paine Who knows more than anyone can claim about the topic Buy her book

31. All hail to the measurement queen Photo by wolfhound

32. Put her URL into the Twitter stream! www.themeasurementstandard.com

33. Our next judge is Holly Ross www.nten.org She’s the nonprofit technology boss Our next judge is Holly Ross She’s the nonprofit technology boss

34. Oh my god, take a look She’s just published a new book! There’s a chapter on ROI!

35. Geoff Livingston is judge number three http://www.livingstonbuzz.com/ He’s an expert on social media strategy Photo by Brian Solis

37. First up is Danielle Brigida, NWF’s Social Media Maven She will tell her story spoofing Poe’s, The Raven

38. Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up

39. Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red Cross

40. shares how social media leads to some income David J. Neff will speak to the beat of a drum

41. And, now it's time to start the fun Let's hear from poet number one

42. The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]

43. What can we measure? Social interactions and what they stand for…

45. I used Twitter to engage… … and learned what people liked. WILDLIFE

46. Web Traffic From Twitter Page views nevermore?

47. NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach

49. Used “Listening” Tools

50. Replies and Feedback

51. A chance for program assistance?

52. People share their wildlife sightings

53. http://search.twitter.com

54. NWF: Wildlife Watch on Robin in Park, Maryland #NWF

55. Understanding Social Media

57. Combine Old and New Techniques NWF Press Release Blog

58. Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!

59. Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!

60. Always Consider the Immeasurable Benefits...

61. This I hope and so much more

62. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross

63. Flickr photo by Bearpark Let us know why in five minutes or less …

65. Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up

66. Place holder

67. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross

68. Flickr photo by Bearpark Let us know why in five minutes or less …

70. Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red

72. ROI ROI

73. My, There are Many Kinds of ROI old ROI new ROI

74. toll soul

76. listening talking embracing supporting energizing What Result Did We Expect?

77. Weekly View Numbers for Ike Online Newsroom and Gustav Online Newsroom Comment on the Hurricane Ike Newsroom: “ This site was wonderful! It is a great resource for anyone in need or wanting information about current American Red Cross relief acts. Great site. Easy to navigate. Well organized. Great job! I loved the pictures! They really help you to feel like you know what is going on.”

78. What are the Goals? Disclose Disaster Response Process smelly underbelly understand planned

79. What are the Goals? less calls   show our vols juggling disaster balls 

80. What are the Goals? be quicker be slicker

81. Why use Social Media for Disaster Response? distribute info when the wind gets breezy

82. Who is the Audience? Media People affected and their families Supporters

83. Who is the Audience? ..and what is their motivation? influence sustenance assurance curious

84. Define the Metrics What did we want to become? Trusted Fast Top of Mind Helpful

85. What are the benchmarks? views & hits try, try, try links subjects

86. What are the benchmarks? add? take away? increasing clout?

87. Pick the tools main fuel show glory for the ears volunteers

88. What is our Progress? tell me, tell me, what is new?

89. Analyze Results, Glean Insight, and Take Action room to grow try out to all out

90. accident? accomplishment?

91. http://newsroom.redcross.org

92. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross

93. Flickr photo by Bearpark Let us know why in five minutes or less …

95. Shares how social media leads to some income David Neff will speak to the beat of a drum

96. Oh, Judges were your impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross

97. Flickr photo by Bearpark Let us know why in five minutes or less …

98. Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman

99. a Social Media Nonprofit ROI we'll hand you the mic poem

100. Thank you everyone! Did you enjoy? Photo by ppdigital you learned about ROI! Type into Twitter one thing

101. Throw your tape measure schwag in the air If you did, here’s a dare Photo by cgc

102. Now it time to enjoy the parties Thanks poets, judges, and audience – you’re all smarties Photo by laughingsquid