Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Packard socialmedia lab-module 7c-facebook


Published on

  • Be the first to comment

  • Be the first to like this

Packard socialmedia lab-module 7c-facebook

  1. Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 6c: Facebook Mini-Workshop<br />This project is being generously supported by the David and Lucile Packard Foundation<br />
  2. Why You Should Care?<br /><ul><li>The fastest growing segment on Facebook: 55-65 year old women</li></li></ul><li>Why Should You Care?<br />
  3. Awareness: Post link on Facebook Fan Page<br />Interest: Like the post<br />Desire: Click through to the blog to check out other content<br />Action: Subscribe to the blog<br />% New Visitors referred to Beth’s Blog<br />
  4. MomsRising Pacifier Healthcare<br />
  5. Branding and Reputation Management <br />
  6. Engagement/Focus Group /Research<br />
  7. Acquisition and Retention <br />
  8. Rome wasn’t built in a day <br /><ul><li>Relationships take time
  9. Take an initial step, evaluate, learn and scale it up</li></ul>Facebook = marketing shift from monologue to dialogue<br /><ul><li>Make sure to listen and respond
  10. Encourage fan participation</li></ul>Incentivize Fans<br /><ul><li>Provide Fans with relevant benefits
  11. Contests, coupons, and giveaways still rule</li></ul>Global Brands Have Global Fans<br /><ul><li>Need to think globally and act locally
  12. Post content with global appeal
  13. Reach local via targeted updates</li></ul>If you Promote it, They’ll Come<br /><ul><li>Ads drive users</li></li></ul><li>Pages – The 411<br />Public Profile for Organizations<br />Pages have “fans” instead of “friends”<br />Pages have walls (with ears!)<br />Pages have admins<br />Page admins can promote their pages using Facebook Ads<br />Page admins have access to Insights statistics about usage<br />
  14. Pages – How To Engage<br />Administrators can message an unlimited number of fans, however those messages are sent as “updates”<br />Fans can find by visiting their home page and clicking an “update” button or they view in their newsfeed<br />Updates can include attachments like photos, links, or videos <br />Can target to a subset of Page fans based on location, gender and age<br />New fans can view an archive of all updates sent <br />