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Packard socialmedia lab-module 7c-facebook

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Packard socialmedia lab-module 7c-facebook

  1. Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 6c: Facebook Mini-Workshop<br />This project is being generously supported by the David and Lucile Packard Foundation<br />
  2. Why You Should Care?<br /><ul><li>The fastest growing segment on Facebook: 55-65 year old women</li></li></ul><li>Why Should You Care?<br />
  3. Awareness: Post link on Facebook Fan Page<br />Interest: Like the post<br />Desire: Click through to the blog to check out other content<br />Action: Subscribe to the blog<br />% New Visitors referred to Beth’s Blog<br />
  4. MomsRising Pacifier Healthcare<br />
  5. Branding and Reputation Management <br />
  6. Engagement/Focus Group /Research<br />
  7. Acquisition and Retention <br />
  8. Rome wasn’t built in a day <br /><ul><li>Relationships take time
  9. Take an initial step, evaluate, learn and scale it up</li></ul>Facebook = marketing shift from monologue to dialogue<br /><ul><li>Make sure to listen and respond
  10. Encourage fan participation</li></ul>Incentivize Fans<br /><ul><li>Provide Fans with relevant benefits
  11. Contests, coupons, and giveaways still rule</li></ul>Global Brands Have Global Fans<br /><ul><li>Need to think globally and act locally
  12. Post content with global appeal
  13. Reach local via targeted updates</li></ul>If you Promote it, They’ll Come<br /><ul><li>Ads drive users</li></li></ul><li>Pages – The 411<br />Public Profile for Organizations<br />Pages have “fans” instead of “friends”<br />Pages have walls (with ears!)<br />Pages have admins<br />Page admins can promote their pages using Facebook Ads<br />Page admins have access to Insights statistics about usage<br />
  14. Pages – How To Engage<br />Administrators can message an unlimited number of fans, however those messages are sent as “updates”<br />Fans can find by visiting their home page and clicking an “update” button or they view in their newsfeed<br />Updates can include attachments like photos, links, or videos <br />Can target to a subset of Page fans based on location, gender and age<br />New fans can view an archive of all updates sent <br />

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