2. Like everything else here, it's a big
ecosystem
120+ Twitter accounts
70+ Facebook page
125+ Foursquare venues
A few dozen YouTube and Vimeo channels
Closed groups for admitted students
ASU on Facebook app for current students
Growth of main ASU accounts (Facebook, Twitter) 400+%
since starting 1.5 years ago
socialmedia.asu.edu
3. Social media is part of broad digital
strategy
Focus on our core goals and messages, using campaigns and
daily interaction to build community, all the while measuring
and assessing progress.
Social media helps us connect:
Big ideas
Challenges
University-wide aspirations
Common goals
4. What that means for you: 1 - integrate...
Social media should be part of your overall
marketing/communication/
customer service
strategy
6. 3- create and share engaging content
Your content drives everything. Content needs to be
engaging and should be repurposed in various
formats, such as articles, videos, podcasts, Facebook and
LinkedIn updates and discussions, etc. Mix up your content to
provide variety and make it easy to share.
17 Crucial Things You Must Know for Social Media Success by Randy Duermyer
7. Above all, don't hide behind the curtain:
responsibilities of effective online
presence
Attend community events (not just yours)
Cross-pollinate: reach out to new sectors
Listening is as important as talking, online and IRL
Balance thick skin and vulnerability
Human trumps all
8. What are your (program's) goals?
Recruit students as new program participants?
Keep current program participants engaged
in an informal way?
Publicize events?
Publicize classes?
Meet donors ?
Meet customers?
Provide customer service?
Other goals?
9. More questions to consider
Should I create my own presence or leverage existing
platforms and audiences?
What content do I already have? Do I have the manpower
and time to create social content?
What kind of social interaction do I want to encourage?
Do I have the manpower to moderate and respond to
questions?
10. Leverage what you already have
1. Events Calendar (asuevents.asu.edu)
2. Entrepreneurship, Community, Challenges sites
3. My ASU announcements
4. Segmented My ASU ads (by grade level, for example)
5. Foursquare venues for tips and specials
6. twitter.com/ASU/lists
7. ASU Facebook Pages (@-convention to cross-post)
8. ASU YouTube/Vimeo channels
9. ASU on Facebook app (discussion board style)
10. ASU News (website/e-newsletters)
11. Staking your social media claim
Only strike out on your own if you have a strategy beyond
just "publicize my group's events"
What you need:
Brush up on branding guidelines Comm Guide
Read up on best practices
Know who in your group will maintain your presence
Map out stories you want to tell
Make editorial/promotional calendar
Connect with like-minded people
Match platforms to goals
