Social Media Listening
Literacy For Nonprofits




   Beth Kanter, Beth’s Blog
Listening Literacy: Step-by-Step

 1. Get your nonprofit ready to listen
 2. Key skills
 3. Essential Tool: RSS Reader
 4....
Share Pair
• What is your organization’s
experience with listening?


• What do you want to
improve?
1. Get your organization ready to listen
How will you organize listening?


 •Who will do the listening and
 responding?
 •Response policy?
 •How much time will yo...
2. Listening: Key Skills




• Keywords Are King: Composing & Refining
• Pattern Analysis
• Engaging Effectively
Keywords Are King: Composing & Refining
What to search for?
           • Nonprofit Name
           • Other nonprofit names in your space
           • Program, ser...
What NOT to search for?


            Try to avoid generic terms.
            If your organization's name or program
     ...
Think like your audience




“It is important to connect with people
based on their interests (I will
sometimes search twi...
Think Offline ….
List Your Key    Why Important   Brainstorm
Words/Phrases                    Related Words




Share Pair...
Use Online Keyword Tools




https://adwords.google.com/select/KeywordToolExternal
Revise Keywords Based On Results
Use Your RSS Reader
Like A Rock Star!
Which one is
right for you?
Good RSS Habits

Small block of time
for daily reading
Clean house,
reorganize
Don’t feel obligated
to read everything
Let’s Set Up Your First Social Media Radar
(using free tools)
Ego Searches          Basics


Persistent Searches   Key words phrases


Key Bloggers          Blog Feeds


Other Places  ...
Your Ego Feeds

  Name or URL




Put into folders in your reader
There’s not a (free) magic wand ……
Exercise: Set Up A Few Ego
Feeds in Your Reader

•   Do search at site for the first time
•   Add a RSS feed to your reade...
Persistent Search: Use Keywords, Rinse and
Repeat
Exercise: Set up Keyword Searches
Listening to Bloggers
These steps require a few hours of
research in the beginning …
Browse and scan blogs at directories
Look for bridge
bloggers
Add to Your Reader
You read the blog in your reader ..
Building Your Feeds and
Finding Influencers

• Slow growth at first, spider out
• Don’t be afraid to clean, unsubscribe, a...
Other Places To Set Up Listening Posts




If you’re planning to set up a presence or you
know your audience is there …
Source: Kd Paine – Buy her book, read her blog
Most important:
How many times was a video watched?
How many times was it rated and what
were the ratings?
How many commen...
The Art of Response
If you find people talking
 about you ….

           Problem                       Not Problem




 Big Problem           ...
Swing into crisis mode and call in the boss
If Keywords are Kings, Comments are Queens
Read and comment on blogs
 Think before you respond!

     What did they say well?
      What did they miss?
        Answe...
Pattern Analysis
     Tools
The Most Important Tool
Excel Spreadsheet
Review Trends, Share
Listening in a Blizzard: Professional Tools
• What can professional tools do that
free ones can’t?
• Start with free tools, perfect your
radar, look for ways that pro...
Listening Literacy: Step-by-Step

 1. Get your nonprofit ready to listen
 2. Key skills
 3. Essential Tool: RSS Reader
 4....
Happy Listening!
Sources of Inspiration
     Inspiration and Sources

KD Paine, Queen of Measurement
http://www.themeasurementstandard.com/...
Beth’s Writings and Resource
Collections
   I have two personal learning spaces
   Social Media Listening
   http://social...
Thank You!

Beth’s Blog
http://beth.typepad.com


Have a blog post topic idea?
beth@bethkanter.org
Listening Bootcamp Slides
Listening Bootcamp Slides
Listening Bootcamp Slides
Listening Bootcamp Slides
Listening Bootcamp Slides
Listening Bootcamp Slides
Listening Bootcamp Slides
Listening Bootcamp Slides
Listening Bootcamp Slides
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Listening Bootcamp Slides

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Listening Bootcamp Slides

  1. Social Media Listening Literacy For Nonprofits Beth Kanter, Beth’s Blog
  2. Listening Literacy: Step-by-Step 1. Get your nonprofit ready to listen 2. Key skills 3. Essential Tool: RSS Reader 4. Your Radar 5. The Art of Responding 6. Pattern Analysis, Trends, and Reporting 7. Listening in A Blizzard
  3. Share Pair • What is your organization’s experience with listening? • What do you want to improve?
  4. 1. Get your organization ready to listen
  5. How will you organize listening? •Who will do the listening and responding? •Response policy? •How much time will you allocate? •How will you analyze the results and share insights? •How will you know if listening has be useful?
  6. 2. Listening: Key Skills • Keywords Are King: Composing & Refining • Pattern Analysis • Engaging Effectively
  7. Keywords Are King: Composing & Refining
  8. What to search for? • Nonprofit Name • Other nonprofit names in your space • Program, services, and event names • CEO or well-known personalities associated with your organization • Other nonprofits with similar program names • Your brand or tagline • URLs for your blog, web site, online community • Industry terms or other phrases • Your known strengths and weaknesses.
  9. What NOT to search for? Try to avoid generic terms. If your organization's name or program names contain generic words, use Boolean operators like quot;ANDquot; or quot;NOT.quot;
  10. Think like your audience “It is important to connect with people based on their interests (I will sometimes search twitter for quot;kids outsidequot; and then compliment them on giving their kids a green hour!) ” Danielle Brigida
  11. Think Offline …. List Your Key Why Important Brainstorm Words/Phrases Related Words Share Pair: Brainstorm some key words
  12. Use Online Keyword Tools https://adwords.google.com/select/KeywordToolExternal
  13. Revise Keywords Based On Results
  14. Use Your RSS Reader Like A Rock Star!
  15. Which one is right for you?
  16. Good RSS Habits Small block of time for daily reading Clean house, reorganize Don’t feel obligated to read everything
  17. Let’s Set Up Your First Social Media Radar (using free tools)
  18. Ego Searches Basics Persistent Searches Key words phrases Key Bloggers Blog Feeds Other Places Social Networks, YouTube, Etc
  19. Your Ego Feeds Name or URL Put into folders in your reader
  20. There’s not a (free) magic wand ……
  21. Exercise: Set Up A Few Ego Feeds in Your Reader • Do search at site for the first time • Add a RSS feed to your reader • Monitor in your reader • Pattern Analysis • Engage when needed
  22. Persistent Search: Use Keywords, Rinse and Repeat
  23. Exercise: Set up Keyword Searches
  24. Listening to Bloggers
  25. These steps require a few hours of research in the beginning …
  26. Browse and scan blogs at directories
  27. Look for bridge bloggers
  28. Add to Your Reader
  29. You read the blog in your reader ..
  30. Building Your Feeds and Finding Influencers • Slow growth at first, spider out • Don’t be afraid to clean, unsubscribe, and reorganize • Spreadsheet analysis • Check out Google Page Rank • You can check out their monthly views • You can check out their technorati ranking
  31. Other Places To Set Up Listening Posts If you’re planning to set up a presence or you know your audience is there …
  32. Source: Kd Paine – Buy her book, read her blog
  33. Most important: How many times was a video watched? How many times was it rated and what were the ratings? How many comments did it get? Also record: How many times has it been favorited? How many times has it been embedded? How many times has it been linked to?
  34. The Art of Response
  35. If you find people talking about you …. Problem Not Problem Big Problem Keep track of themes Little Problem Keep track of positives Track themes Be prepared to discuss Source: KD Paine
  36. Swing into crisis mode and call in the boss
  37. If Keywords are Kings, Comments are Queens
  38. Read and comment on blogs Think before you respond! What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?
  39. Pattern Analysis Tools
  40. The Most Important Tool
  41. Excel Spreadsheet
  42. Review Trends, Share
  43. Listening in a Blizzard: Professional Tools
  44. • What can professional tools do that free ones can’t? • Start with free tools, perfect your radar, look for ways that professional tools can save you time • Growing number of vendors, do your due diligence • Demo
  45. Listening Literacy: Step-by-Step 1. Get your nonprofit ready to listen 2. Key skills 3. Essential Tool: RSS Reader 4. Your Radar 5. The Art of Responding 6. Pattern Analysis, Trends, and Reporting 7. Listening in A Blizzard
  46. Happy Listening!
  47. Sources of Inspiration Inspiration and Sources KD Paine, Queen of Measurement http://www.themeasurementstandard.com/ (Buy her book, read her blog) WeAreMedia: Nonprofit Social Media Starter Kit http://www.wearemedia.org/ (I’m the wiki facilitator and gardener. Check out the Tool Box section) All Photos Creative Commons Licensed from Flickr and attribution in notes
  48. Beth’s Writings and Resource Collections I have two personal learning spaces Social Media Listening http://socialmedia-listening.wikispaces.com/ Social Media Metrics http://socialmediametrics.wikispaces.com/ Plus you can check out my blog posts on the topic http://beth.typepad.com/beths_blog/listening/
  49. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? beth@bethkanter.org

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