Setting up a Facebook page for your community college1 – setting measurable goals1.5-1.75 – who’s got your back?2 – making friends/likes3 – keep it real
1Know what you want out of Facebook before startingBe strategic – think it throughbefore taking the plunge
Before you get started – should you?Social media is not always the answer.• What are my goals? How will I measure?• Who will maintain? How often?• Who is my audience?• What will my content be?• Would these be served better using traditional communication vehicles?Do your research.• What are other colleges doing?• How much success are they having (numbers, interactions)?• How often are they updating?If you’ve already jumped in, move towards your measurablestrategic goals
What is the one thing about your college you want people to take away from yourFacebook page? How will your Facebook page help reinforce your brand?
1.5-1.75Do you have buy-in/support from administration, studentservices, library?People are more likely to supportyou if you have a plan withmeasurable outcomes
2Making people like youA few tips & tricks of thetrade
• Email all your students, invite them to join• Use print pieces (business cards, posters) to spread the word – You HAVE to get a customized URL• Widget on your website pages – Above the fold is better• Provide value – Give people content they can’t get elsewhere – Make feel connected, part of a community – Balance college info with fun stuff
• Keep it current – Check every few hours if possible; understand people’s expectations• Deal with the negative honestly & promptly – Apologize when necessary, direct people to solutions• Listen! – Think of Facebook as an ongoing focus group
3Maintain your perspectiveDon’t overdo it – Facebook is onlyone way to tell your story. And stayout of campus politics. Let thelibrary have their page and move on.
Your garden maybe wild . . . but itwill be colorful!
Some nitty gritty detailsSetting up a Page• Set-up a personal Facebook account. This is called a profile, which is different from a page. Review Facebook’s rules for Page development. (http://www.facebook.com/pages/create.php#/terms_pages.php)• Create a Page. (http://www.facebook.com/pages/create.php)• Category: Education• Choose a name for your page.• How will people search for you?Adding administrators• From your page, choose “Edit Page.” Click on the link on the “Admins” box that says “Add.” You can choose from the list of your friends or enter e-mail addresses.Adding Content• Content should be updated at least once a day. Even if you just comment on a post or answer a question, updates show fans that the page is active and that they should continue to check back. Tip: Brainstorm a list of possible content updates that would be relevant to your followers.• Update your status. Engage followers by asking questions and soliciting input.• Add multimedia content. Photos and videos are a great way to showcase your program. And they don’t have to be perfect; some of the most commented and tagged photos are of crowds or other large groups of people. You can upload one photo to your wall or create an album.• Publish events. You can create a calendar of upcoming events.What if someone puts up something negative or inappropriate?• Remember that this conversation will take place, whether you are listening or not. Social media allows us to take part in the conversation – and sometimes shape it – but never control it. Never take down a comment just because you don’t like what they are saying. This is your opportunity to find out what people are saying and respond to it. It’s a very eye-opening experience.
Remember to always keep your head above water. Ask for help if you need it.