Marketing 101, Heather Kyle

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Marketing 101, Heather Kyle Social media marketing for farmers markets

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Marketing 101, Heather Kyle

  1. 1. How to engage and enjoy Social Media
  2. 2. while still being genuine and not spending all of your time
  3. 3. THE GOOD NEWS You can do it yourself, if you are willing. You might even enjoy it.
  4. 4. The advice that may go against every fiber of your being: get comfy with that smartphone
  5. 5. And if that’s not you, find someone who will do it that is present.
  6. 6. The worst thing you can do tell yourself that social media = a hassle
  7. 7. Just a few tips
  8. 8. Beginning : 1. Choose the people in charge 2. Set do’s and don’ts 3. Choose a few relevant goals
  9. 9. 20% Promotional ONLY
  10. 10. Use photos 75 % of the time
  11. 11. Always use casual language that fits your brand
  12. 12. BUILD MOMENTUM around whatever you’ve got
  13. 13. If you don’t know what your brand is, it’s probably you
  14. 14. Thoughts on content generation
  15. 15. Change your cover photo often
  16. 16. Brand your photos
  17. 17. Tag it all: people, places, organizations and interests
  18. 18. Value reach and engagement over page likes
  19. 19. Comments, post likes and shares mean people are into it
  20. 20. Engage in topics relevant to your community
  21. 21. Try to make your posts interesting even if someone does not click on the link
  22. 22. use catchy and relevant hashtags
  23. 23. Leverage user generated content to keep your community engaged Consider giving away product to build your audience
  24. 24. be out of the ordinary.
  25. 25. please, have a sense of humor and levity
  26. 26. Simple sentiments may be just as powerful
  27. 27. Popular themes ● Throwback Thursday #tbt ● Pets & Animals ● Nature ● Weather ● Infographics ● Local / Community ● Year in review
  28. 28. What not to do: ● Rush ● Post low quality images ● Use other’s images without giving credit ● Forget your audience ● Share content that is trendy but not relevant ● Be negative or dismissive
  29. 29. Fail to respond to your community What not to do
  30. 30. Repeat information or imagery What not to do
  31. 31. A few pointers on setting up your page
  32. 32. Show yourself above the fold
  33. 33. Set up featured likes
  34. 34. Allow for reviews by listing your organization as a local business
  35. 35. Take advantage of people’s posts on your wall by sharing them
  36. 36. Have & utilize events
  37. 37. Free tools that rule
  38. 38. Pixlr : Express
  39. 39. Pixlr: Editor
  40. 40. Bitly: Link Shortening
  41. 41. Short Stack
  42. 42. Facebook Insights
  43. 43. Facebook Post Scheduling
  44. 44. Facebook Activity Log
  45. 45. Examples of brands doing it well
  46. 46. Links Facebook reporting definitions: http://webmarketingtoday.com/articles/25-Helpful-Facebook-Insights-Definitions/ Sizing guide for social images: http://www.theedesign.com/blog/2014/social-media-profiles-cheat-sheet The power and creativity of social: http://www.virgin.com/richard-branson/6-tips-for-using-social-media-to-screw-business-as-usual Brands to watch Clintonville Farmer’s Market 614 Magazine Homage Wayward Seed Farm The Coop
  47. 47. Thanks for joining me! My contact: Heather Lynn Kyle h@ampersandsocial.com www.ampersandsocial.com 724.413.1931

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