26. More Advanced Metrics Goal Conversion How many people made a series of steps to your desired goals (i.e. signup, purchase, donation, etc) Source: Idealware.org
50. A Process … Strategy Map What is the value/cost of success? Value How? What data? What tool? Measurement What attributes you will measure? Metrics What does success look like? Benefit What’s your goal? Goal
http://www.flickr.com/photos/birdinthehand/ This is a brief primer on the topic of social media metrics, measurement and ROI – or the new metrics measuring success New Spaces, New Measures Measuring Success Chair: Sheila Carey, Audience and Programs Analyst, Canadian Heritage Information Network (CHIN) Participants: Tim Hart, Head of Institutional Research, J. Paul Getty Trust; Tim Svenonius, Producer, Interactive Educational Technologies, San Francisco Museum of Modern Art; Beth Kanter, Author, Beth's Blog and Social Media Consultant Typical metrics for evaluating success of websites are developed for for-profit sites and focus on goals that are commerce driven. Yet heritage organizations not only have different audiences and goals, we also have multiple audiences. How can we measure 'success' of our online products for our distinct goals and diverse audiences? This panel will look at developing measures of success for museum websites, the potential for sharing data across institutions, as well as evaluating uses of online educational spaces and immersive technologies such as 3-D environments that are gaining in popularity.
