{"16":"People track offsite content, but not online. And this part of our mission.\nsignificant opportunities lost in time, resource, spend and revenue\nif you do, you’re smart.\n","11":"There are plenty of meaningless data available, so it’s critical to strategically plan your approach to analytics and to insight at the outset before you starting actually doing it. \n","6":"Take a step back and ask \n- keep them happy\n- information you need\n- Have you got the tools \n","45":"this is not about getting rid of free analytics tools but to understand the limitations and the data that is really useful to impact performance\n","12":"more tables, graphs or metrics \nor do you need a better visual understanding. \n","1":"Welcome\n","13":"We first we need to understand what the constituent parts of success\n","2":"CRM: business objectives, what you wanted to put in it and what you wanted to get out of it, and then you’d go and pick your software, and when you installed it you’d plan how exactly how it would be used.\nThe problems with analytics started when GA became free \nPut on site\nStopped planning what they wanted out of it\njust log in and see what they can find\nStrategic business assets\n","41":"Once you’ve worked out what you would like to find out then, then you need to decide whether you have the tools you need? I hope you'\n","8":"Possible to understand much of this through standard metrics.\n","14":"So to achieve success, what do we need to track and measure? \nWhich sources provide good visitors?\nWhich sources provide most revenue?\nWhat is my ROI on each channel?\nAre there channels I didn’t know about?\nWhat experience are they having?\nHow are they navigating?\nWhat are they seeing?\nWhere are they clicking?\nWhat are they reading?\nWhich content influences them?\nWhat content should you create?\nHow does this differ on mobile?\nHow does this differ for each audience?\nThe cross between where data as a science meets creativity\n","3":"“I have analytics” “I do analytics”\n“Analytics -everyone else understand.\nSoftware/outline/analysis \nTwo people\nWikipedia. “a two sided coin”. \n1. gaining knowledge through analysis.\n2. using this insight to recommend action. \n","42":"In our opinion, traditional analytics such as google, are brilliant at reporting metrics but no so good at providing insight that can be used to action changes.\n","9":"Verified in a research \nThe top KPIs\nNo surprises here.\n","15":"49% of people are changing their content weekly\n","4":"Make it easy\n…information you can use\nDoing both lead to success.\n","43":"Understanding…\n","10":"Are they really useful?\nOne dimensional\n- marketing activity. graduate job ad \n- Dig deeper\nIf you have improved, analytics can’t tell you why and how to repeat this.\nKPIs give a general indicationbut not necessarily insight.\nWe need to be smart\n"}
