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How to Move Up The Ladder Of Relationship Marketing

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Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep and too high. We’ve got good news. It doesn’t have to be all or nothing!

Discussion topics include:

• How to get started with relationship marketing.
• Tracking and dividing your audience, from basic segmentation to defined personas.
• The importance of relationship marketing to attract, engage, and nurture millennials.

Published in: Business
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How to Move Up The Ladder Of Relationship Marketing

  1. 1. How To Move Up The Ladder Of Relationship Marketing #RelationshipWeb
  2. 2. Moderator and Panelists Maddie Grant SocialFish/WorkXO Lisa Campo ACTFL Vivian Swertinski Informz Fran Vincent IHS #RelationshipWeb
  3. 3. Audience Poll In what ways does your organization use relationship marketing? #RelationshipWeb
  4. 4. Essentials of Relationship Marketing #RelationshipWeb
  5. 5. Steps to personalize the experience #RelationshipWeb
  6. 6. Audience Poll What holds you back from engaging in relationship marketing? #RelationshipWeb
  7. 7. Relationship Marketing Take it to the next level!
  8. 8. Q & A #RelationshipWeb Questions?
  9. 9. Our Contact Information Maddie Grant: maddie@socialfish.org Lisa Campo: lcampo@actfl.org Vivian Swertinski: swertinski@informz.com Fran Vincent: fvincent@ihsinfo.org #RelationshipWeb
  10. 10. There’s no smarter solution Marketing Sophistication Made Simple experts@informz.com 1-888-371-1842

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