Evaluation: why so hard?

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Talk to FutureGov meets Measurementcamp. BIS case study on what we're doing, not doing, and would like to be doing in terms of evaluating digital engagement

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Evaluation: why so hard?

  1. 1. Evaluation: why so hard? Steph Gray, Head of Digital Communications Twitter: @lesteph Email: steph.gray@bis.gsi.gov.uk
  2. 2. OK, I admit
  3. 3. I’ve been a bit rubbish at evaluation
  4. 5. Listening and identifying Gathering and understanding Designing solutions & building support Extending communications and supporting delivery Sustaining relationships and tracking progress
  5. 6. <ul><li>On to the next thing </li></ul><ul><li>People haven’t asked </li></ul><ul><li>Going on gut feel </li></ul><ul><li>It’s hard to get the data </li></ul><ul><li>It might look small </li></ul>
  6. 7. So what do we do?
  7. 8. URL: bis.gov.uk/gastats Analytics
  8. 9. URL: dev.bis.gov.uk/digitaldashboard Dashboards
  9. 10. Q: What was this project aiming to do? Q: What went well? What didn’t? Q: What can we learn for future projects? Reviews Engaging the audience Delivering the plan Not so well Went well
  10. 11. URL: blog.helpfultechnology.com Sharing
  11. 12. Consistency Internal customer feedback What’s missing? Optimisation Structured participant feedback
  12. 13. measuring performance objectively in order to make improvements Source: http://www.communities.gov.uk/publications/ communities/communicatingwithcommunities
  13. 14. Objectives Sources Measures Data Impact Outputs Activities Inputs
  14. 15. Try X out New audience More for less Drive take-up
  15. 16. Feedback Analytics Cost (opportunity) The team
  16. 17. Reach Engagement Value Cost
  17. 18. 24,137 pageviews. 4,453 poll votes. 742 comments. URL: bis.gov.uk/creditconsultation

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