Radio commercial client brief and treatment.

1. James Pearson
Client and treatment Brief
Client brief:
The main client for this product would be the younger public who either like or enjoy films
and also with people who enjoy the genre that this film represents, the company that is
going to be supporting this film is internationally wide spread. We would like to use the
future skills radio to produce an audio trailer about different aspects of the films advertising
and what the audience can expect from viewing the film, also included in the advert is deals
regarding the film company whether you get a free drink with every time you go to see films
that are connected to the film company that screens the film. We will require audio
equipment to adjust the voices that are going to be added to the edit. The main funding
that we will need will be for the audio equipment which would just add up to roughly £200
just for the audio equipment that is required for a few hours in the afternoon to record the
voice acting.
That is the product and the things we will require for the product and what exactly the
product is and the people who we are aiming it at.
The style that I am hoping to set in place was one matching the genre of the film which is in
a way scary and exiting and those aspects of the style are going to be included in the main
production with both the voice acting and the trailer audio.
The format for the advert will mainly be scripted with some improvised moments, all of the
script will be pre prepared so the voice acting is clean and fluent.
The USP is based around the genre and the fan base that surrounds it, the fact that you are
appealing to both of these aspects insures that people will want to see it combined with the
modern details that you are going to be adding then you will have a full audience for your
film, the main selling point for the filmis the fan base itself because they are the people
who keep coming back to see the filmand if you lose the fan base then you lose a huge
chunk of your audience.
The target audience for this would be the younger/ older generation because Kong is such
an iconic character and it is the centre of many films aging from this date all the way back to
the late 30’s and that in itself is cause enough to draw in the the older audience to this
product and it will also draw in the younger generation is with the latest technology
supporting the character along with the cast involved in the movie.

2. James Pearson