The document discusses how the filmmakers challenged conventions in their short film and promotional poster. They included fewer details on the poster to create anticipation. Images on the poster were stills directly from filming rather than posed, and information was placed at the bottom rather than top. The short film itself challenged conventions by lacking a voiceover and adapting the mockumentary genre to the film medium rather than television. An age rating was included to allow profanity and adult storylines sought by the target audience.

2. There are many ways in which our film review used, developed and
challenged the forms and conventions of real media products.
From analysing the short film poster “SHORT TERM 12” we realised that
short film posters are generally filled with a lot of information and I
think this is because there is only a certain amount of time
(conventionally) allowed in short films. We wanted to challenge this
convention and not include a lot of information therefore creating an
anticipation factor to the product with the audience wanting to know
what the film is about and therefore being more likely to see it. We
do however include some hints as to what the film is going to be
about as the protagonists are in front of a school and the title is about
educating. Generally in film posters the title foreshadows the plot as
you can see in the “SHORT TERM 12” poster.
We also included the actors names and the directors and producers
names to adhere to conventions of a film poster. If the names are
included then a percentage of the audience could recognise the
names and want to see the actors more in this short film as they
have done in others.
Another way we challenged conventions was the fact that the majority of
our information is situated on the bottom of the poster as opposed to
the top as seen in the other poster. We thought that doing this would
make the poster look different to other posters and therefore create
interest.
Our Film Review Poster
Existing Short Film Poster
Ancillary Task Poster

3. Our film review also challenges forms and conventions because
raw footage stills were entailed in ours. From the film
reviews we analysed they all seemed to just have the one
main image. We challenged that convention by using a
group of three images to make the review more
aesthetically appealing to the audience. The still image in
the top right corner challenges the conventions because
usually the Images are posed for and edited a lot but we
have used them right from the camera. This also gives the
audience a further insight into what kind of short film it will
be as the shot is with a teacher stood in a classroom.
We also challenged the codes and conventions by being sparse
on the information we included about the film. We did this
again to create anticipation for the film and make the
audience want to see it.
We did however include names of the cast members and this
was to give the audience an insight into the quality of the
film because if they know the actors then they will also
know the quality of the films they are in and set an
expectation based on that judgement.
Our Short Film Review
Existing Short Film Review
Ancillary task Review

4. Our final product challenges forms and conventions of the genre of the short film. The genre is mockumentary and in every
mockumentary I have personally seen there has been a voice over and this has been to further explain what is happening in the
scene. We saw this as a patronising feature and we wanted the audience to come up with their own interpretations and
assumptions as to what is happening so we did not include a voice over. One was initially wrote in with the script but upon
sampling it didn’t fit and it didn’t feel right. Also the genre is mainly popular with TV shows so we have again developed the
conventions we’ve adhered to and adapted it into a short film. Because it is a different medium you are experiencing the film
through we thought we would have to change things as to not confuse the audience on what kind of product they were watching.
For example ; thinking it is a TV show when it is in fact a short film.
We also did a rating on the film so that we could add profanity and more adult related storylines as these are things our target would
want to see.
EDUCATING IDIOTS: Our Short Film
Our Short Film